SOCIAL MEDIA ROLE IN MARKETING AND ITS IMPACT ON ORGANIZATION'S STRUCTURE

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SAJJADI JAGHARGH SEYED ABDOLLAH; GHARAATI ALIREZA; HEIDARI MAJID

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Journal Paper

Paper Information

Journal: MEDIA STUDIES Year:2015 | Volume:10 | Issue:28 Page(s): 127-143

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Information Journal Paper

Title

SOCIAL MEDIA ROLE IN MARKETING AND ITS IMPACT ON ORGANIZATION'S STRUCTURE

Author(s)

SAJJADI JAGHARGH SEYED ABDOLLAH | GHARAATI ALIREZA | HEIDARI MAJID | Issue Writer Certificate

Keywords

SOCIAL MEDIAQ1

MARKETINGQ1

ORGANIZATIONAL STRUCTUREQ2

ELECTRONIC BANKINGQ2

SOCIAL BANKINGQ2

Abstract

SOCIAL MEDIA is the description of online tools which people use to share content, profiles, comments, views, experiences and thoughts. The main difference between SOCIAL MEDIA and social network is that SOCIAL MEDIA is used to transfer and share huge information with mass audience. However social network is a tool for interaction. People of the same interests, same favors, common thoughts and dependent on each other make relations in social networks. SOCIAL MEDIA is the process of socializing an organization and engaging human resources with trends and philosophy of an organization. In this article the role of SOCIAL MEDIA as an effective factor in MARKETING and on organization's structure is discussed with the emphasis on the role of SOCIAL MEDIA in banking. Components and plan of penetrating banks into SOCIAL MEDIA is explained and through tables demonstrating banks using SOCIAL MEDIA, their role is discussed to engage with the new generation to make loyal customers, reduce costs, gain trust, increase incomes and explain the importance of brand making through SOCIAL MEDIA.

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APA: Copy

SAJJADI JAGHARGH, SEYED ABDOLLAH, GHARAATI, ALIREZA, & HEIDARI, MAJID. (2015). SOCIAL MEDIA ROLE IN MARKETING AND ITS IMPACT ON ORGANIZATION'S STRUCTURE. MEDIA STUDIES, 10(28), 127-143. SID. https://sid.ir/paper/212024/en

Vancouver: Copy

SAJJADI JAGHARGH SEYED ABDOLLAH, GHARAATI ALIREZA, HEIDARI MAJID. SOCIAL MEDIA ROLE IN MARKETING AND ITS IMPACT ON ORGANIZATION'S STRUCTURE. MEDIA STUDIES[Internet]. 2015;10(28):127-143. Available from: https://sid.ir/paper/212024/en

IEEE: Copy

SEYED ABDOLLAH SAJJADI JAGHARGH, ALIREZA GHARAATI, and MAJID HEIDARI, “SOCIAL MEDIA ROLE IN MARKETING AND ITS IMPACT ON ORGANIZATION'S STRUCTURE,” MEDIA STUDIES, vol. 10, no. 28, pp. 127–143, 2015, [Online]. Available: https://sid.ir/paper/212024/en

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