QUANTITATIVE EVALUATION AND PROVIDE SOLUTIONS TO IMPROVE BRAND POSITION USING QSPM MATRIX (CASE STUDY: KALLEH DAIRY COMPANY)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

BASHARDOOST O.; SHOJAEE M.R.; MANSOORI M.

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Industrial Technology Development Year:2011 | Volume:- | Issue:17 Page(s): 0-0

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

1,318

Download:

Cites:

Information Journal Paper

Title

QUANTITATIVE EVALUATION AND PROVIDE SOLUTIONS TO IMPROVE BRAND POSITION USING QSPM MATRIX (CASE STUDY: KALLEH DAIRY COMPANY)

Author(s)

BASHARDOOST O. | SHOJAEE M.R. | MANSOORI M. | Issue Writer Certificate

Keywords

STRATEGIC MANAGEMENTQ2

PORTER STRATEGIESQ2

SWOT MODELQ2

QSPM MODELQ2

Abstract

Dairy industry is one of the most important markets in which progress and improvement in machinery technology, also benefiting from experts’ experiences, development in nutritional industries majors, and scientific progresses available in this matter have created a very competitive environment. As a result, each of the companies for entry into the dairy market as well as self survival protection needs to enjoy a series of indicators such as: financial ability, a mighty, assiduous, and pioneer R& D sector, scientific and expert marketing, scientific and systematic distribution and sale management, educated, experienced, and undertaking staff, a definite occupational improvement procedure, and also occupational security in order to adapt itself to the environmental changes easily.This paper through a case study of Kalleh dairy firm as one of the active companies in dairy industries, using survey methods, place studies as well as determination of Strengths, Weaknesses, Opportunities and Threats based on SWOT method has presented apt strategies for the aforementioned organization as an example of dairy industry in the country.Then the presented strategies are prioritized through the method of Quantitative Strategic Planning Matrix (QSPM).On the basis of obtained results, Kalleh dairy firm is situated in a competitive condition (variety of product), so it is necessary to codify and execute apt strategies to reinforce and support internal processes.

Cites

No record.

References

No record.

Cite

APA: Copy

BASHARDOOST, O., SHOJAEE, M.R., & MANSOORI, M.. (2011). QUANTITATIVE EVALUATION AND PROVIDE SOLUTIONS TO IMPROVE BRAND POSITION USING QSPM MATRIX (CASE STUDY: KALLEH DAIRY COMPANY). JOURNAL OF INDUSTRIAL TECHNOLOGY DEVELOPMENT, -(17), 0-0. SID. https://sid.ir/paper/212927/en

Vancouver: Copy

BASHARDOOST O., SHOJAEE M.R., MANSOORI M.. QUANTITATIVE EVALUATION AND PROVIDE SOLUTIONS TO IMPROVE BRAND POSITION USING QSPM MATRIX (CASE STUDY: KALLEH DAIRY COMPANY). JOURNAL OF INDUSTRIAL TECHNOLOGY DEVELOPMENT[Internet]. 2011;-(17):0-0. Available from: https://sid.ir/paper/212927/en

IEEE: Copy

O. BASHARDOOST, M.R. SHOJAEE, and M. MANSOORI, “QUANTITATIVE EVALUATION AND PROVIDE SOLUTIONS TO IMPROVE BRAND POSITION USING QSPM MATRIX (CASE STUDY: KALLEH DAIRY COMPANY),” JOURNAL OF INDUSTRIAL TECHNOLOGY DEVELOPMENT, vol. -, no. 17, pp. 0–0, 2011, [Online]. Available: https://sid.ir/paper/212927/en

Related Journal Papers