THE ROLE OF MARKETING IN DEVELOPING ANZALI WETLAND ECO-TOURISM

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SALEHI S.; DAVARDOOST S.; MOOSAZADEH H.

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Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2015 | Volume:4 | Issue:16 Page(s): 115-140

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Information Journal Paper

Title

THE ROLE OF MARKETING IN DEVELOPING ANZALI WETLAND ECO-TOURISM

Author(s)

SALEHI S. | DAVARDOOST S. | MOOSAZADEH H. | Issue Writer Certificate

Keywords

ANZALI WETLANDQ2

ROLE OF MARKETINGQ2

ECO-TOURISMQ2

TOURISM ATTRACTIONQ1

Abstract

Iran is a home of Ramsar International Convention of Wetland and it is expected to care about all wetlands across the country including Azali wetland. The Anzali set of wetland is considered as the most important southern wetland in Caspian district. This wetland is important because of its vast life variation of plants and animals and is also important for feeding, resting, breading, immigration as well as winter passing area for birds. Considering the crucial roles that Anazli wetland plays locally and nationally, the current study aims to investigate and evaluate effective marketing factors for attracting tourists to this well-known wetland. Based on this, the method of study is a kind of descriptive-analytical. The required data was gathered by field study and observation and completing sample questionnaires from 347 tourists of ANZALI WETLAND as the sample group. To analyze the data, descriptive statistics as well as inferential statistics including spearman’s correlation test were used. The results from the study indicated that there was a significant relationship between the city brand (originality, personality, and positioning), satisfaction, the performance of authorities and effective advertisement with attracting tourists. The result of the study suggests taking advantages of opportunities and appropriate potentials which exist in the local area. By applying local visitors as potential developers, local authorities can introduce Azali wetland attractions to newcomers and new tourists who will in turn help ECO-TOURISM develop more in future.

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APA: Copy

SALEHI, S., DAVARDOOST, S., & MOOSAZADEH, H.. (2015). THE ROLE OF MARKETING IN DEVELOPING ANZALI WETLAND ECO-TOURISM. GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 4(16), 115-140. SID. https://sid.ir/paper/214317/en

Vancouver: Copy

SALEHI S., DAVARDOOST S., MOOSAZADEH H.. THE ROLE OF MARKETING IN DEVELOPING ANZALI WETLAND ECO-TOURISM. GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2015;4(16):115-140. Available from: https://sid.ir/paper/214317/en

IEEE: Copy

S. SALEHI, S. DAVARDOOST, and H. MOOSAZADEH, “THE ROLE OF MARKETING IN DEVELOPING ANZALI WETLAND ECO-TOURISM,” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 4, no. 16, pp. 115–140, 2015, [Online]. Available: https://sid.ir/paper/214317/en

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