EVALUATING THE POTENTIAL OF ECOTOURISM AND GEO TOURISM IN MAHNESHAN USING SWOT ANALYSIS MODEL AND GIS TECHNIQUE

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JAFARI GH.; JAFARI M.; ABBASI M.; ARAMI A.

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Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2015 | Volume:4 | Issue:16 Page(s): 1-21

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Title

EVALUATING THE POTENTIAL OF ECOTOURISM AND GEO TOURISM IN MAHNESHAN USING SWOT ANALYSIS MODEL AND GIS TECHNIQUE

Author(s)

JAFARI GH. | JAFARI M. | ABBASI M. | ARAMI A. | Issue Writer Certificate

Keywords

ECOTOURISMQ2

GEO TOURISMQ2

SWOT ANALYSISQ2

MAHNESHANQ2

GISQ2

Abstract

Currently, tourism industry is an important source of income, employment opportunities, and infrastructure improvement to achieve a sustainable development. The city of MAHNESHAN like other places in Iran, despite having plenty of potentials and capabilities in the field of ECOTOURISM and GEO TOURISM and varied unique natural attractions, is still not visited by a lot of tourists and is facing with various problems. This study identifies the capabilities of ECOTOURISM and GEO TOURISM in MAHNESHAN using a strategic approach. The study is an applied research in terms of its goals and a descriptive-analytical one in terms of its methodology and deals with the issues under study through the documented and field finding. Data collection was carried out through interviews and questionnaires and based on the data; the attractions, potentials and the general status of ECOTOURISM and GEO TOURISM were studied. The SWOT ANALYSIS method was used to analyze the data and to define the development strategies for the ECOTOURISM and GEO TOURISM and finally a few guidelines and strategies were proposed with respect to the ECOTOURISM and GEO TOURISM in the area. The results showed that the studied area with 10 strong points and coefficient of 3.51 and 8 opportunities and coefficient of 3.39 against 8 weak points and final coefficient of 1.65 and 8 threats and final coefficient of 1.67 has many capabilities for the development of ECOTOURISM and GEO TOURISM. The study proved that the weaknesses and threats caused these potentials not to be achieved. Thus the final strategy for the development of ECOTOURISM and GEO TOURISM in MAHNESHAN will be an aggressive strategy based on reinforcing the strengths and exploiting some opportunities in order to overcome the weaknesses and threats existing against the development of the region.

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APA: Copy

JAFARI, GH., JAFARI, M., ABBASI, M., & ARAMI, A.. (2015). EVALUATING THE POTENTIAL OF ECOTOURISM AND GEO TOURISM IN MAHNESHAN USING SWOT ANALYSIS MODEL AND GIS TECHNIQUE. GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 4(16), 1-21. SID. https://sid.ir/paper/214318/en

Vancouver: Copy

JAFARI GH., JAFARI M., ABBASI M., ARAMI A.. EVALUATING THE POTENTIAL OF ECOTOURISM AND GEO TOURISM IN MAHNESHAN USING SWOT ANALYSIS MODEL AND GIS TECHNIQUE. GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2015;4(16):1-21. Available from: https://sid.ir/paper/214318/en

IEEE: Copy

GH. JAFARI, M. JAFARI, M. ABBASI, and A. ARAMI, “EVALUATING THE POTENTIAL OF ECOTOURISM AND GEO TOURISM IN MAHNESHAN USING SWOT ANALYSIS MODEL AND GIS TECHNIQUE,” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 4, no. 16, pp. 1–21, 2015, [Online]. Available: https://sid.ir/paper/214318/en

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