CONCEPTUALIZING ENTREPRENEUR’S INDIVIDUAL ROLE IN HOME BASED BUSINESS MARKETING

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GOLABI A.M.; KHODADAD HOSSEINI S.H.; YADOLLAHI J.; REZVANI M.

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Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2011 | Volume:6 | Issue:11 Page(s): 63-84

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Information Journal Paper

Title

CONCEPTUALIZING ENTREPRENEUR’S INDIVIDUAL ROLE IN HOME BASED BUSINESS MARKETING

Author(s)

GOLABI A.M. | KHODADAD HOSSEINI S.H. | YADOLLAHI J. | REZVANI M. | Issue Writer Certificate

Keywords

ENTREPRENEURSHIPQ2

ENTREPRENEUR'S INDIVIDUAL ROLEQ2

HOME BASED BUSINESSQ2

MARKETINGQ2

Abstract

The purpose of the present study is to determine the individual role and position of entrepreneurs in home-based business MARKETING activities. The paper main focus is on finding the combine characteristics of entrepreneurs as an influential factor in home-based business MARKETING process. A qualitative exploratory approach and specifically the case study method were used for understanding the role of entrepreneurs in this context. The data were collected through depth and semi-structure interviews with 12 entrepreneur/owner manager of home-based businesses.The findings indicated that the entrepreneur individual is utilizing his/her personal characteristics and abilities, working experiences and skills, personal intuition and perception, proactiveness and adherence to ethical principles in market place, to gain more profit and also deliver higher values to his/her initial and secondary customers.

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APA: Copy

GOLABI, A.M., KHODADAD HOSSEINI, S.H., YADOLLAHI, J., & REZVANI, M.. (2011). CONCEPTUALIZING ENTREPRENEUR’S INDIVIDUAL ROLE IN HOME BASED BUSINESS MARKETING. JOURNAL OF MARKETING MANAGEMENT, 6(11), 63-84. SID. https://sid.ir/paper/218830/en

Vancouver: Copy

GOLABI A.M., KHODADAD HOSSEINI S.H., YADOLLAHI J., REZVANI M.. CONCEPTUALIZING ENTREPRENEUR’S INDIVIDUAL ROLE IN HOME BASED BUSINESS MARKETING. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2011;6(11):63-84. Available from: https://sid.ir/paper/218830/en

IEEE: Copy

A.M. GOLABI, S.H. KHODADAD HOSSEINI, J. YADOLLAHI, and M. REZVANI, “CONCEPTUALIZING ENTREPRENEUR’S INDIVIDUAL ROLE IN HOME BASED BUSINESS MARKETING,” JOURNAL OF MARKETING MANAGEMENT, vol. 6, no. 11, pp. 63–84, 2011, [Online]. Available: https://sid.ir/paper/218830/en

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