Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods)

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Soltani Nadali; Norozi Mohammad Saleh

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2017 | Volume:11 | Issue:34 Page(s): 41-52

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Information Journal Paper

Title

Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods)

Author(s)

Soltani Nadali | Norozi Mohammad Saleh | Issue Writer Certificate

Keywords

attitudeQ1

mental normsQ1

behavioral controlQ2

intention to buyQ1

traffickingQ1

Abstract

The purpose of this study is to investigate the effect of attitude, mental norms and behavioral control on the intention to buy trafficked goods (a cosmetic study). The present research is descriptive-survey based on the purpose of the applied type. The statistical population of this study is the students of Islamic Azad University in Tehran, the research units of Tehran, the Tehran North Branch and the Tehran University of Southern and Tehran Branch who have experience in purchasing and cosmetic use, and the sample size is estimated to be 377. The sampling method in this research was stratified random sampling. In order to collect data, a standard household questionnaire with four dimensions of attitude, subjective norms, behavioral control, and purchase intention was used. The reliability of the questionnaires has been calculated with Cronbach's alpha coefficient, which has been at the desired level. In order to investigate the hypotheses of the research, factor analysis and LISREL 9 software have been used. The results showed that attitudes, mental norms and behavioral control had a significant effect on the intention to buy trafficked goods (cosmetic study), but demographic characteristics had no significant effect on the intention to buy smuggled goods.

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APA: Copy

Soltani, Nadali, & Norozi, Mohammad Saleh. (2017). Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods). JOURNAL OF MARKETING MANAGEMENT, 11(34 ), 41-52. SID. https://sid.ir/paper/218875/en

Vancouver: Copy

Soltani Nadali, Norozi Mohammad Saleh. Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2017;11(34 ):41-52. Available from: https://sid.ir/paper/218875/en

IEEE: Copy

Nadali Soltani, and Mohammad Saleh Norozi, “Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods),” JOURNAL OF MARKETING MANAGEMENT, vol. 11, no. 34 , pp. 41–52, 2017, [Online]. Available: https://sid.ir/paper/218875/en

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