impact Entrepreneur characteristics، Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)

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BARKHORDARI ALI; Kuzegar Gholamreza; FARIDCHEHR ELHAM

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2018 | Volume:13 | Issue:40 Page(s): 33-47

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Information Journal Paper

Title

impact Entrepreneur characteristics، Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)

Author(s)

BARKHORDARI ALI | Kuzegar Gholamreza | FARIDCHEHR ELHAM | Issue Writer Certificate

Keywords

Entrepreneurial MarketingQ1

Characteristics of entrepreneursQ1

Market orientationQ2

CommunicationsQ2

Abstract

In the present era pharmaceutical companies due to the specific nature of their products licensing for new products to introduce to the market after experiencing several problems. this study is whether we can rely on Entrepreneurial Marketing practices of the company’ s new products introduced to the market or not? examined the statistical population pharmaceutical companies of Tehran province from the perspective of the Entrepreneurial Marketing practices and analysis and ranking degree of influence different aspects of the Characteristics of entrepreneurship, Market orientation and communication on Entrepreneurial Marketing. Use electronic questionnaires. Reliability for getting opinions from academics and experts and its validity has been confirmed by Cronbach’ s alpha. method. In this study, PLS and SPSS software to analyze quantitative data is used. That after analyze of the results was confirmed positive and significant impact all aspects of the characteristics of entrepreneur, entrepreneurial orientation and communication on the Entrepreneurial Marketing Pharmaceutical companies focus on the Communications of their marketing staff in order to effectively engage in Entrepreneurial Marketing.

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APA: Copy

BARKHORDARI, ALI, Kuzegar, Gholamreza, & FARIDCHEHR, ELHAM. (2018). impact Entrepreneur characteristics, Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran). JOURNAL OF MARKETING MANAGEMENT, 13(40 ), 33-47. SID. https://sid.ir/paper/218946/en

Vancouver: Copy

BARKHORDARI ALI, Kuzegar Gholamreza, FARIDCHEHR ELHAM. impact Entrepreneur characteristics, Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2018;13(40 ):33-47. Available from: https://sid.ir/paper/218946/en

IEEE: Copy

ALI BARKHORDARI, Gholamreza Kuzegar, and ELHAM FARIDCHEHR, “impact Entrepreneur characteristics, Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran),” JOURNAL OF MARKETING MANAGEMENT, vol. 13, no. 40 , pp. 33–47, 2018, [Online]. Available: https://sid.ir/paper/218946/en

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