Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)

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adel Hosein; Alirezaii Abotorab; Jalali Seyed Mehdi

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2018 | Volume:13 | Issue:40 Page(s): 63-82

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Title

Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)

Author(s)

adel Hosein | Alirezaii Abotorab | Jalali Seyed Mehdi | Issue Writer Certificate

Keywords

Perceived BenefitQ1

GenderQ2

Trust PropensityQ1

Perceived RiskQ1

SatisfactionQ2

Repurchase Intention and ForesightQ1

Abstract

Background: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and Gender in online shopping with future research approach. Methods: The present study was conducted in terms of applied purpose, in terms of descriptive-survey information, field research method and data questionnaire Were collected. The statistical population of the residents of Sina complex, the possible random sampling method of the relative type with the volume of 306 questionnaires, which was confirmed by the Cronbach's alpha and the validity by respected professors, experts and experts in the statistical field and data processing through SPSS software. Results: Spearman Gender correlation coefficient and confidence on Satisfaction and intention to buy 731. 0, foresight, Perceived Benefits, continuity of trust, Perceived Risk and Satisfaction on intention to buy 705. 0, 636. 0, 639. 0, 461. 0-and 817. 0 so that all at a significant level less than 05. 0 The corresponding assumptions are confirmed. The only correlation coefficient of spearman Gender on the intention of buying 193. 0, and the significance level of 083. 0 showed that this hypothesis is not confirmed. Conclusion: To increase its share in international and domestic markets, it should be identified with continuous dynamic social needs and customer expectations and with a strategic prospect expansion in accordance with increasing trust, Perceived Benefits and a decrease in Perceived Risk can increase the Satisfaction and intention of purchasing again.

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APA: Copy

adel, Hosein, Alirezaii, Abotorab, & Jalali, Seyed Mehdi. (2018). Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex). JOURNAL OF MARKETING MANAGEMENT, 13(40 ), 63-82. SID. https://sid.ir/paper/218948/en

Vancouver: Copy

adel Hosein, Alirezaii Abotorab, Jalali Seyed Mehdi. Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2018;13(40 ):63-82. Available from: https://sid.ir/paper/218948/en

IEEE: Copy

Hosein adel, Abotorab Alirezaii, and Seyed Mehdi Jalali, “Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex),” JOURNAL OF MARKETING MANAGEMENT, vol. 13, no. 40 , pp. 63–82, 2018, [Online]. Available: https://sid.ir/paper/218948/en

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