Identification Effect Factors on Customer Relationship Management in Retail Banking

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ABDOLVAND MOHAMMAD ALI; Mehrnosh Mehrnosh

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2016 | Volume:10 | Issue:31 Page(s): 17-35

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Information Journal Paper

Title

Identification Effect Factors on Customer Relationship Management in Retail Banking

Author(s)

ABDOLVAND MOHAMMAD ALI | Mehrnosh Mehrnosh | Issue Writer Certificate

Keywords

Customer Relationship ManagementQ2

MicrofinanceQ2

Qualitative ApproachQ1

Abstract

The purpose of this study is Identification Effect Factors on Customer Relationship Management productivity in retail banking context. Required data were provided by using Snow Ball sampling & the protocol based on exploration interviewing with 30 senior bank managers in order to analyze interviews, and pls software was utilized in the quantitative study. The researcher identifies 100 open codes in the first study, then classifies them into 9 clusters and finally, identifies relationships between the two main issues of Customer Relationship Management and retail banking by using the selective coding

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APA: Copy

ABDOLVAND, MOHAMMAD ALI, & Mehrnosh, Mehrnosh. (2016). Identification Effect Factors on Customer Relationship Management in Retail Banking. JOURNAL OF MARKETING MANAGEMENT, 10(31 ), 17-35. SID. https://sid.ir/paper/219025/en

Vancouver: Copy

ABDOLVAND MOHAMMAD ALI, Mehrnosh Mehrnosh. Identification Effect Factors on Customer Relationship Management in Retail Banking. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2016;10(31 ):17-35. Available from: https://sid.ir/paper/219025/en

IEEE: Copy

MOHAMMAD ALI ABDOLVAND, and Mehrnosh Mehrnosh, “Identification Effect Factors on Customer Relationship Management in Retail Banking,” JOURNAL OF MARKETING MANAGEMENT, vol. 10, no. 31 , pp. 17–35, 2016, [Online]. Available: https://sid.ir/paper/219025/en

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