Proposing a Model for Commercialization of Entrepreneurial Ideas in University Incubators

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Zarifi Seyed Foad; MOUSAKHANI MORTEZA; AZAR ADEL; ALVANI SEYED MEHDI

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Journal: PUBLIC MANAGEMENT RESEARCHES Year:2018 | Volume:10 | Issue:38 Page(s): 63-88

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Information Journal Paper

Title

Proposing a Model for Commercialization of Entrepreneurial Ideas in University Incubators

Author(s)

Zarifi Seyed Foad | MOUSAKHANI MORTEZA | AZAR ADEL | ALVANI SEYED MEHDI | Issue Writer Certificate

Keywords

CommercializationQ1

Entrepreneurial IdeasQ1

IncubatorQ1

EntrepreneurshipQ2

Entrepreneurial UniversityQ1

Abstract

The purpose of this research is to provide the scientific and empirical components that influence the Commercialization of Entrepreneurial Ideas that lead to success in selling these products to the market. For this aim quantitative and qualitative methods are used interchangeably. The information gathering tool in the qualitative section is an interview, which was used to increase the internal validity of pluralistic methods and member surveys. Also, in a quantitative part of the research, a questionnaire was used, and for measuring reliability, the Cronbach's alpha coefficient was used with allowable level of 0. 87. To assess the validity of the questionnaire, expert review of the content was applied. The research shown that the main impact on building a successful commercial product and sales effectiveness was caused by needs and customer feedback, innovative advertising, market trends and product innovations.

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APA: Copy

Zarifi, Seyed Foad, MOUSAKHANI, MORTEZA, AZAR, ADEL, & ALVANI, SEYED MEHDI. (2018). Proposing a Model for Commercialization of Entrepreneurial Ideas in University Incubators. PUBLIC MANAGEMENT RESEARCHES, 10(38 ), 63-88. SID. https://sid.ir/paper/222076/en

Vancouver: Copy

Zarifi Seyed Foad, MOUSAKHANI MORTEZA, AZAR ADEL, ALVANI SEYED MEHDI. Proposing a Model for Commercialization of Entrepreneurial Ideas in University Incubators. PUBLIC MANAGEMENT RESEARCHES[Internet]. 2018;10(38 ):63-88. Available from: https://sid.ir/paper/222076/en

IEEE: Copy

Seyed Foad Zarifi, MORTEZA MOUSAKHANI, ADEL AZAR, and SEYED MEHDI ALVANI, “Proposing a Model for Commercialization of Entrepreneurial Ideas in University Incubators,” PUBLIC MANAGEMENT RESEARCHES, vol. 10, no. 38 , pp. 63–88, 2018, [Online]. Available: https://sid.ir/paper/222076/en

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