Special Economic Zone based on SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM)

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Aramesh Hamed; Beigi Firuzi Allah Yar; Sargolzaiee Ali Reza

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Journal: PUBLIC MANAGEMENT RESEARCHES Year:2018 | Volume:11 | Issue:40 Page(s): 113-136

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Title

Special Economic Zone based on SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM)

Author(s)

Aramesh Hamed | Beigi Firuzi Allah Yar | Sargolzaiee Ali Reza | Issue Writer Certificate

Keywords

Tourism StrategyQ1

Mirjaveh SEZQ1

SWOT MatrixQ1

Quantitative Strategic Planning Matrix (QSPM)Q1

Abstract

Mirjaveh Special Economic Zone is a growing region that has a natural and God given attraction inside, and unique natural and historical attractions around it, especially in the Temin and Ladiz areas. This special economic area with many strengths will be able to take advantage of its opportuni ty. The purpose of the present study was to identify the strengths and weaknesses and opportunities and threats in front of tourism development and the Mirjaveh special economic zone and provide the appropriate and efficient strategies. Identifying and analyzing strengths, weaknesses, opportunities and threats using the SWOT model, and quantitative strategy planning matrix (QSPM) has been used to select the best tourism development strategy. To determine the weight of SWOT factors, a questionnaire based on the Likert scale was designed as 5 items and completed by 20 tourism specialists and experts in the level of Sistan and Baluchestan province. The results of the research show that aggressive strategies are the most suitable strategies for the development of tourism in the special economic zone of Mirjaveh. The SO1 strategy, with an average of 2. 571, with emphasis on the development of ecotourism (natural tourism), has been proposed at the natural absorption centers as the best suggestion.

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APA: Copy

Aramesh, Hamed, Beigi Firuzi, Allah Yar, & Sargolzaiee, Ali Reza. (2018). Special Economic Zone based on SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). PUBLIC MANAGEMENT RESEARCHES, 11(40 ), 113-136. SID. https://sid.ir/paper/222092/en

Vancouver: Copy

Aramesh Hamed, Beigi Firuzi Allah Yar, Sargolzaiee Ali Reza. Special Economic Zone based on SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). PUBLIC MANAGEMENT RESEARCHES[Internet]. 2018;11(40 ):113-136. Available from: https://sid.ir/paper/222092/en

IEEE: Copy

Hamed Aramesh, Allah Yar Beigi Firuzi, and Ali Reza Sargolzaiee, “Special Economic Zone based on SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM),” PUBLIC MANAGEMENT RESEARCHES, vol. 11, no. 40 , pp. 113–136, 2018, [Online]. Available: https://sid.ir/paper/222092/en

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