Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran

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DADASHI M.A.; MOHAMMADIAN M.; DEHDASHTI SHAHROKH Z.; KHASHEIE V.

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Journal: PUBLIC MANAGEMENT RESEARCHES Year:2017 | Volume:10 | Issue:35 Page(s): 267-297

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Information Journal Paper

Title

Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran

Author(s)

DADASHI M.A. | MOHAMMADIAN M. | DEHDASHTI SHAHROKH Z. | KHASHEIE V. | Issue Writer Certificate

Keywords

marketingQ2

organic productsQ1

performanceQ2

internal organizational factorsQ2

external organizational factorsQ1

IranQ2

Abstract

Introduction: Organic farming has a crucial role to play in food supply and the satisfaction of environmental standards. The issues of marketing and sales, one of the main challenges facing organic products (especially in the transition phase), has been expressed in the world (Burton et al., 1997 and 2003, Ferguson 2004, Ferguson et al., 2005, Mac Ins, 2004). On the other hand, market-orientation is the basis of planning and implementation of the strategy, which aims to provide customer satisfaction, achieve and maintain competitive advantage (Day, 1999; Martin and Gerbeck, 2003, Zhao and Kavesjil, 2006)...

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APA: Copy

DADASHI, M.A., MOHAMMADIAN, M., DEHDASHTI SHAHROKH, Z., & KHASHEIE, V.. (2017). Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran. PUBLIC MANAGEMENT RESEARCHES, 10(35 ), 267-297. SID. https://sid.ir/paper/222123/en

Vancouver: Copy

DADASHI M.A., MOHAMMADIAN M., DEHDASHTI SHAHROKH Z., KHASHEIE V.. Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran. PUBLIC MANAGEMENT RESEARCHES[Internet]. 2017;10(35 ):267-297. Available from: https://sid.ir/paper/222123/en

IEEE: Copy

M.A. DADASHI, M. MOHAMMADIAN, Z. DEHDASHTI SHAHROKH, and V. KHASHEIE, “Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran,” PUBLIC MANAGEMENT RESEARCHES, vol. 10, no. 35 , pp. 267–297, 2017, [Online]. Available: https://sid.ir/paper/222123/en

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