The role of traffic massages on the promotion of traffic culture from Tehran’ s citizens (Analyzing two TV programs of Safar bekheyr and Tazehaye Traffic Television)

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Fallahi Pirouz Khadijeh; AHMADI HAJI MOHAMMAD; DADGARAN SEYED MOHAMMAD

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Journal: JOURNAL OF SOCIOLOGY STUDIES Year:2017 | Volume:9 | Issue:33 Page(s): 37-49

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Information Journal Paper

Title

The role of traffic massages on the promotion of traffic culture from Tehran’ s citizens (Analyzing two TV programs of Safar bekheyr and Tazehaye Traffic Television)

Author(s)

Fallahi Pirouz Khadijeh | AHMADI HAJI MOHAMMAD | DADGARAN SEYED MOHAMMAD | Issue Writer Certificate

Keywords

traffic messagesQ1

promotion of traffic cultureQ1

Safar bekheyr and Tazehaye Traffic TelevisionQ1

Abstract

The research methodology in this study is descriptive-survey. A questionnaire is randomly divided between 384 people from North, Center, South, East and West and from each region 96 questionnaires distributed and collected and using SPSS software gathered data were analyzed. The results show that, there is a positive relationship between mentioned TV programs and the promotion of traffic culture. With 95 percent confidence it can be said that these programs has a positive relationship with traffic culture, and with the increase in broadcasting such programs with traffic issues, traffic culture also will be upgraded. These findings indicate that, there is a positive correlation between the social class of audiences of television programs and improvement of traffic culture, and in addition, there is a positive relationship between the geographic location and improving traffic culture. Finally, the results show that, traffic programs, especially differentiated by gender caused to the promotion of traffic culture. According to data there is a significant difference between audiences in different parts of Tehran and with 95% confidence it can be stated that, the affected people in different regions is different.

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APA: Copy

Fallahi Pirouz, Khadijeh, AHMADI, HAJI MOHAMMAD, & DADGARAN, SEYED MOHAMMAD. (2017). The role of traffic massages on the promotion of traffic culture from Tehran’ s citizens (Analyzing two TV programs of Safar bekheyr and Tazehaye Traffic Television). JOURNAL OF SOCIOLOGY STUDIES, 9(33 ), 37-49. SID. https://sid.ir/paper/222662/en

Vancouver: Copy

Fallahi Pirouz Khadijeh, AHMADI HAJI MOHAMMAD, DADGARAN SEYED MOHAMMAD. The role of traffic massages on the promotion of traffic culture from Tehran’ s citizens (Analyzing two TV programs of Safar bekheyr and Tazehaye Traffic Television). JOURNAL OF SOCIOLOGY STUDIES[Internet]. 2017;9(33 ):37-49. Available from: https://sid.ir/paper/222662/en

IEEE: Copy

Khadijeh Fallahi Pirouz, HAJI MOHAMMAD AHMADI, and SEYED MOHAMMAD DADGARAN, “The role of traffic massages on the promotion of traffic culture from Tehran’ s citizens (Analyzing two TV programs of Safar bekheyr and Tazehaye Traffic Television),” JOURNAL OF SOCIOLOGY STUDIES, vol. 9, no. 33 , pp. 37–49, 2017, [Online]. Available: https://sid.ir/paper/222662/en

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