Strategy Implementation and Performance: The Moderating Role of Creativity and Training of Strategic Planning Principles

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Ahmadian Sahar; Khosh tinat Behnaz

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Paper Information

Journal: INNOVATION & CREATIVITY IN HUMAN SCIENCE Year:2018 | Volume:8 | Issue:2 Page(s): 87-111

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Information Journal Paper

Title

Strategy Implementation and Performance: The Moderating Role of Creativity and Training of Strategic Planning Principles

Author(s)

Ahmadian Sahar | Khosh tinat Behnaz | Issue Writer Certificate

Keywords

Strategic ManagementQ1

Creativity and flexibilityQ2

Strategy ImplementationQ2

Strategic planning principles trainingQ1

performanceQ1

Abstract

Background: This research is focoused on Strategy Implementation component of strtgic management. Despite the importance of Strategy Implementation, previous researches mainly focused on strategy formulation, and Strategy Implementation have been ignored. Therefore, current study focused on Strategy Implementation. Objective: This study aims to examine the influencial factors on proper Strategy Implementation and performance. Methodology: The study population consisted of the university president and all the deputies and managers of one branch in Islamic Azad University in Iran. PLS software was used for statistical analysis. Results: The results show that significance coefficients of z are more than 1. 761 for independent variables, and for moderators variables including “ strategic principles training” is calculated 2. 62, for“ strategic Creativity and flexibility” is calculated 3. 14 that is confirmed, and all other hypotheses are confirmed as well Conclusion: The statistical results showed that variables of resource allocation, organizational leadership, and employee participation are effective on proper Strategy Implementation. The results revealed that strategy planning principles training moderates the impact of employee participation on proper Strategy Implementation, and strategic Creativity and flexibility moderates the impact of Strategy Implementation on the university performance of Islamic Azad University. Keywords: Strategic Management, Creativity, Strategy Implementation, performance.

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APA: Copy

Ahmadian, Sahar, & Khosh tinat, Behnaz. (2018). Strategy Implementation and Performance: The Moderating Role of Creativity and Training of Strategic Planning Principles. INNOVATION & CREATIVITY IN HUMAN SCIENCE, 8(2 ), 87-111. SID. https://sid.ir/paper/223389/en

Vancouver: Copy

Ahmadian Sahar, Khosh tinat Behnaz. Strategy Implementation and Performance: The Moderating Role of Creativity and Training of Strategic Planning Principles. INNOVATION & CREATIVITY IN HUMAN SCIENCE[Internet]. 2018;8(2 ):87-111. Available from: https://sid.ir/paper/223389/en

IEEE: Copy

Sahar Ahmadian, and Behnaz Khosh tinat, “Strategy Implementation and Performance: The Moderating Role of Creativity and Training of Strategic Planning Principles,” INNOVATION & CREATIVITY IN HUMAN SCIENCE, vol. 8, no. 2 , pp. 87–111, 2018, [Online]. Available: https://sid.ir/paper/223389/en

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