The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar)

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MOHAMMADI MOSTAFA; MIRTAGHIAN RUDSARI SEYYED MOHAMMAD

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Journal: TOURISM AND DEVELOPMENT Year:2018 | Volume:7 | Issue:2 Page(s): 37-58

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Title

The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar)

Author(s)

MOHAMMADI MOSTAFA | MIRTAGHIAN RUDSARI SEYYED MOHAMMAD | Issue Writer Certificate

Keywords

Hotel AttachmentQ1

Hotel Guest SatisfactionQ1

Physical EnvironmentQ1

Social EnvironmentQ1

Ramsar Persian Azadi HotelsQ1

Abstract

The purpose of this study is to investigate the role of Physical and Social Environment of Hotel in Guests’ Place Attachment and Satisfaction in Persian Azadi Hotels Complex of Ramsar. This study is a Practical research and the kind of correlation and specifically based on structural equation modeling (SEM). The population consisted of guests who were staying in spring of 1396(2017) in the hotel. In accordance with the state of research, the number of samples was determined, 334 people. The data were collected through questionnaires. The validity was evaluated through content and convergent validity and its reliability were evaluated by composite reliability and Cronbach's alpha that were acceptable for all variables. To test hypotheses was used in structural equation modeling. The descriptive finding indicates that from the perspective of the hotel guests, respectively, the Physical Environment, the Social Environment, and overall satisfaction are desirable and the hotel's attachment is undesirable. It was also confirmed that the physical and Social Environment of the Ramsar Parsian Hotel service has affected the guests' Hotel Attachment and their satisfaction with the hotel, but the impact of the Social Environment has been greater. According to the findings, it can be concluded that the overall impact of the physical and Social Environment of the Ramsar Parsian Hotel service has increased on guest satisfaction through Hotel Attachment. Accordingly, in general, it is recommended that Ramsar Parsian Hotel managers revise the hotel's physical and Social Environment.

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APA: Copy

MOHAMMADI, MOSTAFA, & MIRTAGHIAN RUDSARI, SEYYED MOHAMMAD. (2018). The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar). TOURISM AND DEVELOPMENT, 7(2 ), 37-58. SID. https://sid.ir/paper/227734/en

Vancouver: Copy

MOHAMMADI MOSTAFA, MIRTAGHIAN RUDSARI SEYYED MOHAMMAD. The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar). TOURISM AND DEVELOPMENT[Internet]. 2018;7(2 ):37-58. Available from: https://sid.ir/paper/227734/en

IEEE: Copy

MOSTAFA MOHAMMADI, and SEYYED MOHAMMAD MIRTAGHIAN RUDSARI, “The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar),” TOURISM AND DEVELOPMENT, vol. 7, no. 2 , pp. 37–58, 2018, [Online]. Available: https://sid.ir/paper/227734/en

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