THE EFFECT OF BUSINESS INTELLIGENCE ON FINANCIAL PERFORMANCE THROUGH INNOVATION AND BRAND SUCCESS (THE CASE STUDY: PRIVATE SPORTS CLUBS IN RASHT)

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SHAFIEE S.; ZAREIAN H.; BRAKHAS GHORMISH H.

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Journal: SPORT MANAGEMENT REVIEW Year:2017 | Volume:9 | Issue:41 Page(s): 127-146

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Title

THE EFFECT OF BUSINESS INTELLIGENCE ON FINANCIAL PERFORMANCE THROUGH INNOVATION AND BRAND SUCCESS (THE CASE STUDY: PRIVATE SPORTS CLUBS IN RASHT)

Author(s)

SHAFIEE S. | ZAREIAN H. | BRAKHAS GHORMISH H. | Issue Writer Certificate

Keywords

BUSINESS INTELLIGENCEQ1

BRAND SUCCESSQ1

FINANCIAL PERFORMANCEQ1

INNOVATIONQ1

Abstract

The aim of the present study was to investigate the effects of BUSINESS INTELLIGENCE through INNOVATION and BRAND SUCCESS on the FINANCIAL PERFORMANCE of private sport clubs in Rasht. This is a descriptive-survey research. Due to limited statistical population, the sample size was considered equal to population (total number) (N=n=49). Results showed that BUSINESS INTELLIGENCE had significant effect on FINANCIAL PERFORMANCE of private clubs. BUSINESS INTELLIGENCE also had significant effect on INNOVATION, but it had no significant effect on success of brand. We also found that INNOVATION had significant effect on success of brand and FINANCIAL PERFORMANCE, while there was no significant effect of success of brand on FINANCIAL PERFORMANCE. Based on these finding, although BUSINESS INTELLIGENCE has the ability to predict FINANCIAL PERFORMANCE, understanding underlying mechanisms and achieving FINANCIAL PERFORMANCE require paying attention to performance of INNOVATION system and efficacy of brand management.

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APA: Copy

SHAFIEE, S., ZAREIAN, H., & BRAKHAS GHORMISH, H.. (2017). THE EFFECT OF BUSINESS INTELLIGENCE ON FINANCIAL PERFORMANCE THROUGH INNOVATION AND BRAND SUCCESS (THE CASE STUDY: PRIVATE SPORTS CLUBS IN RASHT). SPORT MANAGEMENT REVIEW, 9(41 ), 127-146. SID. https://sid.ir/paper/234386/en

Vancouver: Copy

SHAFIEE S., ZAREIAN H., BRAKHAS GHORMISH H.. THE EFFECT OF BUSINESS INTELLIGENCE ON FINANCIAL PERFORMANCE THROUGH INNOVATION AND BRAND SUCCESS (THE CASE STUDY: PRIVATE SPORTS CLUBS IN RASHT). SPORT MANAGEMENT REVIEW[Internet]. 2017;9(41 ):127-146. Available from: https://sid.ir/paper/234386/en

IEEE: Copy

S. SHAFIEE, H. ZAREIAN, and H. BRAKHAS GHORMISH, “THE EFFECT OF BUSINESS INTELLIGENCE ON FINANCIAL PERFORMANCE THROUGH INNOVATION AND BRAND SUCCESS (THE CASE STUDY: PRIVATE SPORTS CLUBS IN RASHT),” SPORT MANAGEMENT REVIEW, vol. 9, no. 41 , pp. 127–146, 2017, [Online]. Available: https://sid.ir/paper/234386/en

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