Development of Effect Model Community Brand on the Characteristic of Brand

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RASTEGARI M.; Amir Hoseini S. E.; TORKFAR A.

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Journal: SPORT MANAGEMENT REVIEW Year:2018 | Volume:9 | Issue:46 Page(s): 125-140

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Information Journal Paper

Title

Development of Effect Model Community Brand on the Characteristic of Brand

Author(s)

RASTEGARI M. | Amir Hoseini S. E. | TORKFAR A. | Issue Writer Certificate

Keywords

Brand CommunityQ1

Attachment to the BrandQ1

Brand CommitmentQ1

Like Society-BrandQ1

CustomersQ1

Abstract

The purpose of the research is to investigate and develop the model of the effect of the Brand Community on brand attributes through brand mediation and the role of modifying the similarity of society-brand in the domestic and foreign apparel industry. Correlational research method, the purpose of the form was carried out. The population includes sports brands of domestic and foreign clients in the area of Shiraz. Instrument, the questionnaire had 34 questions in Likert scale. The findings suggest that similarities Brand Community relationship between commitment to the brand and Attachment to the Brand and the relationship between commitment to the brand and Brand Commitment to adjust while the same Brand Community as a moderator between identification the brand and not brand identification. Generally, sports are society's perceptions of Customers if accepted, is effective. Create a positive mentality also occurs in the perception of Customers that are based on the purchase and consent of the community raised and just having a brand identity and a commitment to their community to make a positive change, it is efficient.

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APA: Copy

RASTEGARI, M., Amir Hoseini, S. E., & TORKFAR, A.. (2018). Development of Effect Model Community Brand on the Characteristic of Brand. SPORT MANAGEMENT REVIEW, 9(46 ), 125-140. SID. https://sid.ir/paper/234471/en

Vancouver: Copy

RASTEGARI M., Amir Hoseini S. E., TORKFAR A.. Development of Effect Model Community Brand on the Characteristic of Brand. SPORT MANAGEMENT REVIEW[Internet]. 2018;9(46 ):125-140. Available from: https://sid.ir/paper/234471/en

IEEE: Copy

M. RASTEGARI, S. E. Amir Hoseini, and A. TORKFAR, “Development of Effect Model Community Brand on the Characteristic of Brand,” SPORT MANAGEMENT REVIEW, vol. 9, no. 46 , pp. 125–140, 2018, [Online]. Available: https://sid.ir/paper/234471/en

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