THE EFFECT OF AUTONOMY AND CONTROL MOTIVATION ORIENTATIONS ON TEAM LOYALTY IN TV VIEWERS OF FOOTBALL COMPETITIONS

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MAZYARI M.; SALARI MOHMADABAD M.

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Journal: SPORT MANAGEMENT REVIEW Year:2017 | Volume:9 | Issue:43 Page(s): 125-140

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Title

THE EFFECT OF AUTONOMY AND CONTROL MOTIVATION ORIENTATIONS ON TEAM LOYALTY IN TV VIEWERS OF FOOTBALL COMPETITIONS

Author(s)

MAZYARI M. | SALARI MOHMADABAD M. | Issue Writer Certificate

Keywords

MOTIVATIONQ2

FOOTBALL VIEWERSQ1

MEDIAQ1

SPORT CONSUMERSQ1

LOYALTYQ1

Abstract

The aim of this study is to investigate the effect of autonomy and controlMOTIVATION orientations on team LOYALTY in TV viewers of football competitions. 400 available persons among TV viewers of European club footballcompetitions in 2015-2016 were selected as samples of this study. MOTIVATION ofthe viewers was measured by Sport Interest Inventory of Funk et al (2002), andSPEED scale of Funk et al (2012), and team LOYALTY was measured byquestionnaire of Neale and Funk (2006). Structural Equation Modeling was usedto analysis the data. Results showed that autonomy and control MOTIVATIONorientations has satisfy different needs of sport MEDIA consumers. Also, resultsshowed that autonomy MOTIVATION orientation significantly affected team LOYALTY. But, control MOTIVATION orientation no significant effect on team LOYALTY. Thus, to identify loyal fans, it would be better considered their MOTIVATION orientation.

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APA: Copy

MAZYARI, M., & SALARI MOHMADABAD, M.. (2017). THE EFFECT OF AUTONOMY AND CONTROL MOTIVATION ORIENTATIONS ON TEAM LOYALTY IN TV VIEWERS OF FOOTBALL COMPETITIONS. SPORT MANAGEMENT REVIEW, 9(43 ), 125-140. SID. https://sid.ir/paper/234496/en

Vancouver: Copy

MAZYARI M., SALARI MOHMADABAD M.. THE EFFECT OF AUTONOMY AND CONTROL MOTIVATION ORIENTATIONS ON TEAM LOYALTY IN TV VIEWERS OF FOOTBALL COMPETITIONS. SPORT MANAGEMENT REVIEW[Internet]. 2017;9(43 ):125-140. Available from: https://sid.ir/paper/234496/en

IEEE: Copy

M. MAZYARI, and M. SALARI MOHMADABAD, “THE EFFECT OF AUTONOMY AND CONTROL MOTIVATION ORIENTATIONS ON TEAM LOYALTY IN TV VIEWERS OF FOOTBALL COMPETITIONS,” SPORT MANAGEMENT REVIEW, vol. 9, no. 43 , pp. 125–140, 2017, [Online]. Available: https://sid.ir/paper/234496/en

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