STUDYING FOOTBALL FANS COMMITMENT TO THEIR FAVORITE TEAMS AND THE ROLE OF TELEVISION IN REINFORCING IT

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KESHKAR S.; GHASEMI H.; NAZARI A.

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Journal: JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT Year:2014 | Volume:10 | Issue:19 Page(s): 111-124

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Title

STUDYING FOOTBALL FANS COMMITMENT TO THEIR FAVORITE TEAMS AND THE ROLE OF TELEVISION IN REINFORCING IT

Author(s)

KESHKAR S. | GHASEMI H. | NAZARI A. | Issue Writer Certificate

Keywords

FANSQ1

FOOTBALLQ1

TELEVISIONQ1

COMMITMENTQ2

Abstract

Background & purpose: A fan is someone who has intense desire and feelings towards his /her favorite club or player. Media impress on social values and by representing FOOTBALL makes society to accept it as a powerful social value. So it is important to study TELEVISION role impressing society feelings and COMMITMENT towards FOOTBALL teams.Purpose: The aim of this study was to assess the rate of FANS COMMITMENT towards favorite FOOTBALL teams regarding their demographic characteristics and also the role of TELEVISION in creating COMMITMENT among the FANS.Methodology: The statistic society was 20000 FOOTBALL FANS participating in competition between Malavan and Piroozi teams and 377 samples was chosen to be considered in this research. Research tool was a questionnaire prepared by the researchers with alpha chronbach 78% and favorite validity approved by some experts in sport management and communication field.Results: Results showed significant correlation between the TELEVISION role and the rate of COMMITMENT among FANS and also there was significant correlation between marital status and the rate of COMMITMENT among FOOTBALL FANS which showed the single FANS are more committed than others.Discussion: the amount of information spectators get through watching TELEVISION and also attractive FOOTBALL matches broadcast by TELEVISION have important role in making spectators as committed FANS. Single people are the majority of FOOTBALL FANS.

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APA: Copy

KESHKAR, S., GHASEMI, H., & NAZARI, A.. (2014). STUDYING FOOTBALL FANS COMMITMENT TO THEIR FAVORITE TEAMS AND THE ROLE OF TELEVISION IN REINFORCING IT. JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT, 10(19), 111-124. SID. https://sid.ir/paper/250818/en

Vancouver: Copy

KESHKAR S., GHASEMI H., NAZARI A.. STUDYING FOOTBALL FANS COMMITMENT TO THEIR FAVORITE TEAMS AND THE ROLE OF TELEVISION IN REINFORCING IT. JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT[Internet]. 2014;10(19):111-124. Available from: https://sid.ir/paper/250818/en

IEEE: Copy

S. KESHKAR, H. GHASEMI, and A. NAZARI, “STUDYING FOOTBALL FANS COMMITMENT TO THEIR FAVORITE TEAMS AND THE ROLE OF TELEVISION IN REINFORCING IT,” JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT, vol. 10, no. 19, pp. 111–124, 2014, [Online]. Available: https://sid.ir/paper/250818/en

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