The Impact of Personal Sales Indicators on the Behavior of Young Consumers

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MANSOURI H.; MODIRI M.; IZADI B.

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: SPORT MANAGEMENT REVIEW Year:2018 | Volume:10 | Issue:49 Page(s): 183-204

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

660

Download:

Cites:

Information Journal Paper

Title

The Impact of Personal Sales Indicators on the Behavior of Young Consumers

Author(s)

MANSOURI H. | MODIRI M. | IZADI B. | Issue Writer Certificate

Keywords

Personal SellingQ1

Buying BehaviorQ1

Store FeaturesQ1

PromotionsQ1

Sports GoodsQ1

Abstract

The purpose of this study was to analyze the indicators of personal sales on the behavior of youth shopping in sport products. The present research is purposeful and applied in terms of data collection as a descriptive survey research. The statistical population consisted of all young consumers in the country. 232 people were selected by random sampling method and the questionnaire was distributed online. The instrument for measuring the questionnaire adapted from Yousef (2016) was modified by the researchers. In order to present the model, convergence and divergence validity has been used with smart PLS2 software. The findings showed that personal characteristics, Store Features, product offerings and Promotions provided by retailers have a significant impact on the behavior of young people. Generally, vendor's integrity, skill and ability, the quality of the goods offered alongside the favorite and fitted space of the store should be the main pillars to increase the sales.

Cites

No record.

References

No record.

Cite

APA: Copy

MANSOURI, H., MODIRI, M., & IZADI, B.. (2018). The Impact of Personal Sales Indicators on the Behavior of Young Consumers. SPORT MANAGEMENT REVIEW, 10(49 ), 183-204. SID. https://sid.ir/paper/234559/en

Vancouver: Copy

MANSOURI H., MODIRI M., IZADI B.. The Impact of Personal Sales Indicators on the Behavior of Young Consumers. SPORT MANAGEMENT REVIEW[Internet]. 2018;10(49 ):183-204. Available from: https://sid.ir/paper/234559/en

IEEE: Copy

H. MANSOURI, M. MODIRI, and B. IZADI, “The Impact of Personal Sales Indicators on the Behavior of Young Consumers,” SPORT MANAGEMENT REVIEW, vol. 10, no. 49 , pp. 183–204, 2018, [Online]. Available: https://sid.ir/paper/234559/en

Related Journal Papers