Strategic Analysis of Tourism Event in Iran )Case Study: Red Gold Festival of Qaenat City (

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Saghaei Mehdi; Khooshebast Farzaneh

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: GEOGRAPHY AND TERRITORIAL SPATIAL ARRANGEMENT Year:2018 | Volume:8 | Issue:27 Page(s): 75-94

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

696

Download:

Cites:

Information Journal Paper

Title

Strategic Analysis of Tourism Event in Iran )Case Study: Red Gold Festival of Qaenat City (

Author(s)

Saghaei Mehdi | Khooshebast Farzaneh | Issue Writer Certificate

Keywords

Red Gold FestivalQ1

SaffronQ1

Strategic PlanningQ1

Event TourismQ1

Qaenat CountyQ1

Abstract

Event Tourism As a new type of tourism is growing rapidly in various spatial patterns in the world. Event Tourism has accounted for almost $ 400 million of annual trade in the world, and according to reports published in the last two decades Event Tourism is one of the fastest growing travel and tourism sectors. This is while Iran is the land of traditions, rituals, customs, and great events, and each of them has a world of mysteries and unknowns. Each of these rituals and events in the territory of Iran is capable of attracting tourists on domestic and international scale in the event of the "production of tourism products", which results in the creation of employment and income for residents of the country's tourism destinations. In the meantime, the Red Gold Festival in Qaenat, which coincided with the harvest season for Saffron in the district of Qaenat, was one of the events that could be a good basis for the development of Event Tourism in the province. However, this festival was hold only Three courses and stopped. In this regard, this paper, in the framework of a strategic assessment methodology, examined the tourists' event based on the festival of the Red gold and from 32 specialist and experts, based on a SWOT model, a survey was conducted by a researcher-made questionnaire. And evaluates the results in the framework of the MS-SWOT model. It promotes the choice of a conservative or defensive strategy (WO); hence, it is necessary to use the opportunity offered by agricultural tourism, historic-cultural tourism and nomadic tourism in the region to link tourism with the event. The Red Gold Festival is to be held by local residents and NGOs. At first the Event Tourism target market of The Red Gold Festival is nationally, which requires marketing through domestic media. Planning various tourist tours to the destination of Gaenat at the time of festival is the first priority of the target market and the demand market for domestic tourism.

Cites

No record.

References

No record.

Cite

APA: Copy

Saghaei, Mehdi, & Khooshebast, Farzaneh. (2018). Strategic Analysis of Tourism Event in Iran )Case Study: Red Gold Festival of Qaenat City (. GEOGRAPHY AND TERRITORIAL SPATIAL ARRANGEMENT, 8(27 ), 75-94. SID. https://sid.ir/paper/236564/en

Vancouver: Copy

Saghaei Mehdi, Khooshebast Farzaneh. Strategic Analysis of Tourism Event in Iran )Case Study: Red Gold Festival of Qaenat City (. GEOGRAPHY AND TERRITORIAL SPATIAL ARRANGEMENT[Internet]. 2018;8(27 ):75-94. Available from: https://sid.ir/paper/236564/en

IEEE: Copy

Mehdi Saghaei, and Farzaneh Khooshebast, “Strategic Analysis of Tourism Event in Iran )Case Study: Red Gold Festival of Qaenat City (,” GEOGRAPHY AND TERRITORIAL SPATIAL ARRANGEMENT, vol. 8, no. 27 , pp. 75–94, 2018, [Online]. Available: https://sid.ir/paper/236564/en

Related Journal Papers