THE ANALYSIS OF DISTRIBUTION CHANNELS COMPONENTS ROLLES ON IMPROVING CUSTOMERS LOYALTY (RETAILER)

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SAFARZADEH HOSSEIN; MIRABI VAHID REZA; REZAEE RAMIN

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2009 | Volume:1 | Issue:1 Page(s): 157-174

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Title

THE ANALYSIS OF DISTRIBUTION CHANNELS COMPONENTS ROLLES ON IMPROVING CUSTOMERS LOYALTY (RETAILER)

Author(s)

SAFARZADEH HOSSEIN | MIRABI VAHID REZA | REZAEE RAMIN | Issue Writer Certificate

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Abstract

The present research, which focuses on retailers, have been done with the aim of examining the components which increase the motivation of the members of the distribution channel. Based on the research literature, the components of “product availability”, “product delivery date”, “profit of the channel members”, and “supporting the channel members” have been analyzed, through four subsidiary hypotheses, as the main factor that enhances the motivation of retailers.The research method was based on the objectives, functions and evaluation and was based on the descriptive cross-sectional surveyor’s measure. The research community composed of retailers of the FMCG goods (food stuff, cosmetics, hygienic, candies and chocolates) located in Tehran. The total number of samples was 150. Multi-stage cluster sampling method have been used to ensure that the samples are a good representative of the statistical research community. Established questionnaires were used to gather research data, and the validity of the contents of the questions and the reliability of the questionnaires in the initial study and examining and modifying in the sample group and finally were measured and validated with the Cronbach's alpha measure.The analysis of the results suggests that the retailers are sensitive to fulfill their commitments to the distribution companies in terms of the delivery date of their ordered goods and hope to deliver the goods to them on the exact scheduled time. The retailers are not sufficiently satisfied with the supportive actions of distribution companies since they do not provide them with new products and do not try to compensate their deficiencies. The retailers also think that the present supportive, motivational and informative policies of the distribution companies are not adequate as to make them to increase their degree of loyalty. In addition, many retailers regard the profitability of the products as an important factor that may increase their degree of loyalty.

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APA: Copy

SAFARZADEH, HOSSEIN, MIRABI, VAHID REZA, & REZAEE, RAMIN. (2009). THE ANALYSIS OF DISTRIBUTION CHANNELS COMPONENTS ROLLES ON IMPROVING CUSTOMERS LOYALTY (RETAILER). JOURNAL OF BUSINESS MANAGEMENT, 1(1), 157-174. SID. https://sid.ir/paper/237862/en

Vancouver: Copy

SAFARZADEH HOSSEIN, MIRABI VAHID REZA, REZAEE RAMIN. THE ANALYSIS OF DISTRIBUTION CHANNELS COMPONENTS ROLLES ON IMPROVING CUSTOMERS LOYALTY (RETAILER). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2009;1(1):157-174. Available from: https://sid.ir/paper/237862/en

IEEE: Copy

HOSSEIN SAFARZADEH, VAHID REZA MIRABI, and RAMIN REZAEE, “THE ANALYSIS OF DISTRIBUTION CHANNELS COMPONENTS ROLLES ON IMPROVING CUSTOMERS LOYALTY (RETAILER),” JOURNAL OF BUSINESS MANAGEMENT, vol. 1, no. 1, pp. 157–174, 2009, [Online]. Available: https://sid.ir/paper/237862/en

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