A Multi-objective Model of services Assignment to Bank Customers by Data Mining and Optimization via Simulation

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Khatami Firoozabadi Seyed Mohammad Ali; TAGHAVIFARD MOHAMMAD TAGHI; sajjadi khalil; Bamdadsoufi Jahanyar

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Journal: Industrial Management Perspective Year:2018 | Volume:8 | Issue:30 Page(s): 85-110

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Information Journal Paper

Title

A Multi-objective Model of services Assignment to Bank Customers by Data Mining and Optimization via Simulation

Author(s)

Khatami Firoozabadi Seyed Mohammad Ali | TAGHAVIFARD MOHAMMAD TAGHI | sajjadi khalil | Bamdadsoufi Jahanyar | Issue Writer Certificate

Keywords

clusteringQ1

MultiQ1

objective assignment modelQ2

optimizationQ2

simulationQ2

Abstract

Knowing customer behavior patterns, clustering and assigning them is one of the most important purpose for banks. In this research, the five criteria of each customer, including Recency, Frequency, Monetary, Loan and Deferred, were extracted from the bank database during one year, and then clustered using the customer's K-Means algorithm. Then, the Multi-objective model of bank service allocation was designed for each of the clusters. The purpose of the designed model was to increase customer satisfaction, reduce costs, and reduce the risk of allocating services. Given the fact that the problem does not have an optimal solution, and each client feature has a probability distribution function, simulation was used to solve it. In order to determine the neighbor optimal solution of the Simulated Anneling algorithm, neighboring solutions were used and a simulation model was implemented. The results showed a significant improvement over the current situation. In this research, we used Weka and R-Studio software for data mining and Arena for simulation for optimization.

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APA: Copy

Khatami Firoozabadi, Seyed Mohammad Ali, TAGHAVIFARD, MOHAMMAD TAGHI, sajjadi, khalil, & Bamdadsoufi, Jahanyar. (2018). A Multi-objective Model of services Assignment to Bank Customers by Data Mining and Optimization via Simulation. JOURNAL OF INDUSTRIAL MANAGEMENT PERSPECTIVE (JIMP), 8(30 ), 85-110. SID. https://sid.ir/paper/241012/en

Vancouver: Copy

Khatami Firoozabadi Seyed Mohammad Ali, TAGHAVIFARD MOHAMMAD TAGHI, sajjadi khalil, Bamdadsoufi Jahanyar. A Multi-objective Model of services Assignment to Bank Customers by Data Mining and Optimization via Simulation. JOURNAL OF INDUSTRIAL MANAGEMENT PERSPECTIVE (JIMP)[Internet]. 2018;8(30 ):85-110. Available from: https://sid.ir/paper/241012/en

IEEE: Copy

Seyed Mohammad Ali Khatami Firoozabadi, MOHAMMAD TAGHI TAGHAVIFARD, khalil sajjadi, and Jahanyar Bamdadsoufi, “A Multi-objective Model of services Assignment to Bank Customers by Data Mining and Optimization via Simulation,” JOURNAL OF INDUSTRIAL MANAGEMENT PERSPECTIVE (JIMP), vol. 8, no. 30 , pp. 85–110, 2018, [Online]. Available: https://sid.ir/paper/241012/en

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