Multi-objective model of bank product Assignment to clustered customers

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TAGHAVIFARD MOHAMMAD TAGHI; Bamdadsoufi Jahanyar; Khatami FirouzAbadi MohammadAli; sajjadi khalil

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Journal: ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH Year:2018 | Volume:8 | Issue:2 Page(s): 93-111

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Title

Multi-objective model of bank product Assignment to clustered customers

Author(s)

TAGHAVIFARD MOHAMMAD TAGHI | Bamdadsoufi Jahanyar | Khatami FirouzAbadi MohammadAli | sajjadi khalil | Issue Writer Certificate

Keywords

clusteringQ1

Multi-objective assignment modelQ1

optimizationQ2

simulationQ2

Abstract

Knowing customer behavior patterns, clustering and assigning them is one of the most important purpose for banks. In this research, the five criteria of each customer, including Recency, Frequency, Monetary, Loan and Deferred, were extracted from the bank database during one year, and then clustered using the customer's K-Means algorithm. Then, the multi-objective model of bank service allocation was designed for each of the clusters. The purpose of the designed model was to increase customer satisfaction, reduce costs, and reduce the risk of allocating services. Given the fact that the problem does not have an optimal solution, and each client feature has a probability distribution function, simulation was used to solve it. In order to determine the neighbor optimal solution of the Simulated Anneling algorithm, neighboring solutions were used and a simulation model was implemented. The results showed a significant improvement over the current situation. In this research, we used Weka and R-Studio software for data mining and Arena for simulation for optimization. The results of this research were used to develop Business Intelligence software for customers in one of the private banks of Iran...

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APA: Copy

TAGHAVIFARD, MOHAMMAD TAGHI, Bamdadsoufi, Jahanyar, Khatami FirouzAbadi, MohammadAli, & sajjadi, khalil. (2018). Multi-objective model of bank product Assignment to clustered customers. ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH, 8(2 ), 93-111. SID. https://sid.ir/paper/381006/en

Vancouver: Copy

TAGHAVIFARD MOHAMMAD TAGHI, Bamdadsoufi Jahanyar, Khatami FirouzAbadi MohammadAli, sajjadi khalil. Multi-objective model of bank product Assignment to clustered customers. ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH[Internet]. 2018;8(2 ):93-111. Available from: https://sid.ir/paper/381006/en

IEEE: Copy

MOHAMMAD TAGHI TAGHAVIFARD, Jahanyar Bamdadsoufi, MohammadAli Khatami FirouzAbadi, and khalil sajjadi, “Multi-objective model of bank product Assignment to clustered customers,” ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH, vol. 8, no. 2 , pp. 93–111, 2018, [Online]. Available: https://sid.ir/paper/381006/en

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