A new service development (NSD) pattern in Iranian mobile operators

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Hasani Parsa Majid; ELYASI MEHDI; TABATABAEIAN SEYED HABIBOLLAH; HANAFIZADEH PAYAM

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Journal: INNOVATION MANAGEMENT JOURNAL Year:2018 | Volume:7 | Issue:1 Page(s): 119-152

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Title

A new service development (NSD) pattern in Iranian mobile operators

Author(s)

Hasani Parsa Majid | ELYASI MEHDI | TABATABAEIAN SEYED HABIBOLLAH | HANAFIZADEH PAYAM | Issue Writer Certificate

Keywords

New Service DevelopmentQ1

Mobile OperatorsQ2

Multiple Case StudyQ1

Process ModelQ1

IranQ2

Abstract

Today, with the ever-increasing share of services in the economies of the countries, New Service Development (NSD) has become crucial for service providers. Despite this importance, there are not enough studies on the patterns of New Service Development in some service industries (such as Mobile Operators) in Iran. The purpose of this study is to investigate the patterns of New Service Development in Iranian Mobile Operators. In the first stage of this research, New Service Development patterns were studied in the literature and the conceptual model of New Service Development was extracted. Since the NSD process varies in each sector and country under the specific circumstances of that sector and country; at a later stage, a Multiple Case Study has been conducted and the initial model of New Service Development was extracted from them. In the final stage, proposed model of New Service Development in Iranian Mobile Operators has been presented.

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APA: Copy

Hasani Parsa, Majid, ELYASI, MEHDI, TABATABAEIAN, SEYED HABIBOLLAH, & HANAFIZADEH, PAYAM. (2018). A new service development (NSD) pattern in Iranian mobile operators. INNOVATION MANAGEMENT JOURNAL, 7(1 ), 119-152. SID. https://sid.ir/paper/241507/en

Vancouver: Copy

Hasani Parsa Majid, ELYASI MEHDI, TABATABAEIAN SEYED HABIBOLLAH, HANAFIZADEH PAYAM. A new service development (NSD) pattern in Iranian mobile operators. INNOVATION MANAGEMENT JOURNAL[Internet]. 2018;7(1 ):119-152. Available from: https://sid.ir/paper/241507/en

IEEE: Copy

Majid Hasani Parsa, MEHDI ELYASI, SEYED HABIBOLLAH TABATABAEIAN, and PAYAM HANAFIZADEH, “A new service development (NSD) pattern in Iranian mobile operators,” INNOVATION MANAGEMENT JOURNAL, vol. 7, no. 1 , pp. 119–152, 2018, [Online]. Available: https://sid.ir/paper/241507/en

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