BEAUTY CULTURE AND CONSUMER SOCIETY (WITH EMPHASIS ON CONSUMERISM IN COSMETICS)

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SAFIRI KHADIJEH; GHOBADI MAHNAZ

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Paper Information

Journal: SOCIAL STUDIES AND RESEARCH IN IRAN Year:2013 | Volume:2 | Issue:2 Page(s): 247-266

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Information Journal Paper

Title

BEAUTY CULTURE AND CONSUMER SOCIETY (WITH EMPHASIS ON CONSUMERISM IN COSMETICS)

Author(s)

SAFIRI KHADIJEH | GHOBADI MAHNAZ | Issue Writer Certificate

Keywords

COMPETITIVE BEHAVIORQ2

CONSUMPTION OF SITUATIONQ2

COSMETICSQ2

INDIVIDUALISMQ2

WOMEN CONSUMERISMQ2

Abstract

This study investigated the factors affecting the consumption of COSMETICS and its use was in fact one of the manifestations of consumerism that is feminine. Due to the growing dilemma of women use COSMETICS and fashion remembered more as a social issue will be raised. Survey results from a sample of 384, a cluster sampling, random, people through Cochran formula for women 18-48 years who had been admitted to the shopping centers in Tehran, is obtained. Results show that the use of COSMETICS is beyond the age and goes to beyond the academic, ranking and marriage. Marital status and income have positive effect on women's use of COSMETICS usage. Only variable of Education have negative effect on women's use of COSMETICS usage survey respondents in situations that force them to take their places as toiletries, showed that women in home less than any place need to make. Income women have no effect on increasing or decreasing the consumption of COSMETICS. Multivariate analysis after testing a linear multivariate analysis showed that 54% of consumption variability is explained by the variables examined in this study. Path analysis also showed that variables of the COMPETITIVE BEHAVIOR (0.48), INDIVIDUALISM (0.66), as variables affecting women's consumption of COSMETICS usage was found.

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APA: Copy

SAFIRI, KHADIJEH, & GHOBADI, MAHNAZ. (2013). BEAUTY CULTURE AND CONSUMER SOCIETY (WITH EMPHASIS ON CONSUMERISM IN COSMETICS). SOCIAL STUDIES AND RESEARCH IN IRAN, 2(2), 247-266. SID. https://sid.ir/paper/242842/en

Vancouver: Copy

SAFIRI KHADIJEH, GHOBADI MAHNAZ. BEAUTY CULTURE AND CONSUMER SOCIETY (WITH EMPHASIS ON CONSUMERISM IN COSMETICS). SOCIAL STUDIES AND RESEARCH IN IRAN[Internet]. 2013;2(2):247-266. Available from: https://sid.ir/paper/242842/en

IEEE: Copy

KHADIJEH SAFIRI, and MAHNAZ GHOBADI, “BEAUTY CULTURE AND CONSUMER SOCIETY (WITH EMPHASIS ON CONSUMERISM IN COSMETICS),” SOCIAL STUDIES AND RESEARCH IN IRAN, vol. 2, no. 2, pp. 247–266, 2013, [Online]. Available: https://sid.ir/paper/242842/en

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