Providing a choice Behavior Model for Luxury Consumers in Iran’ s Cosmetic’ s Market

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KHANLARI AMIR; KEIMASI MASOUD; TORKESTANI MOHAMMADSALEH; Yaghoubian Iman

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Journal: Woman in Development and Politics Year:2019 | Volume:17 | Issue:1 Page(s): 1-25

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Information Journal Paper

Title

Providing a choice Behavior Model for Luxury Consumers in Iran’ s Cosmetic’ s Market

Author(s)

KHANLARI AMIR | KEIMASI MASOUD | TORKESTANI MOHAMMADSALEH | Yaghoubian Iman | Issue Writer Certificate

Keywords

Luxury goodsQ1

CosmeticsQ2

Choice behaviorQ1

Qualitative analysisQ1

WomenQ2

Abstract

The purpose of this study can be divided into two parts. In the first part, the factors are identified that affect the consumer behavior and of Cosmetics Luxury goods in Iran's market. In the second part, these identified factors are turned into the model of the consumer behavior of luxury Cosmetics goods. This study has been conducted using combined method (qualitative and then quantitative method). In the first phase, the data were collected qualitatively through semi-structured deep interviews with consumer focus groups and studied using the theme analysis method. The data were obtained from interviews with 23 subjects. Then, in the second phase using the quantitative method, the questionnaires have been completed by 12 experts of Cosmetics industry and turned into a final consumer behavior model using Interpretative Structural Modeling (ISM). In this study, after identifying 12 main categories from the first phase of the study, we achieved four-level model of the consumer behavior using Interpretative Structural Modeling Method (ISM) in the second phase.

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APA: Copy

KHANLARI, AMIR, KEIMASI, MASOUD, TORKESTANI, MOHAMMADSALEH, & Yaghoubian, Iman. (2019). Providing a choice Behavior Model for Luxury Consumers in Iran’ s Cosmetic’ s Market. WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH), 17(1 ), 1-25. SID. https://sid.ir/paper/386005/en

Vancouver: Copy

KHANLARI AMIR, KEIMASI MASOUD, TORKESTANI MOHAMMADSALEH, Yaghoubian Iman. Providing a choice Behavior Model for Luxury Consumers in Iran’ s Cosmetic’ s Market. WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH)[Internet]. 2019;17(1 ):1-25. Available from: https://sid.ir/paper/386005/en

IEEE: Copy

AMIR KHANLARI, MASOUD KEIMASI, MOHAMMADSALEH TORKESTANI, and Iman Yaghoubian, “Providing a choice Behavior Model for Luxury Consumers in Iran’ s Cosmetic’ s Market,” WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH), vol. 17, no. 1 , pp. 1–25, 2019, [Online]. Available: https://sid.ir/paper/386005/en

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