Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model

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HOSEINI M.; Ghorbani Ghahfarokhy L.

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Journal: APPLIED RESEARCH OF SPORT MANAGEMENT Year:2019 | Volume:7 | Issue:4 (28) Page(s): 67-74

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Title

Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model

Author(s)

HOSEINI M. | Ghorbani Ghahfarokhy L. | Issue Writer Certificate

Keywords

EvaluationQ2

sports marketingQ2

sports productQ1

SWOT modelQ1

AHA modelQ1

Abstract

This research Was Performed With purpose Evaluation of sports marketing in Tehran based on SWOT model and provide a sports product marketing strategy for the Marketing Department of Sports and Youth ministry. The Research method is descriptive and type of this research is surveying. The statistic population were 384 person of managers, Marketers and seller that chosen by Available method. The questionnaire arrange by researcher based on the Delphi method in 35 questions and 4 dimensions of strength, weakness, opportunity and threat. Data was Analyzed in 7 step by AHA model and SWOT model. The Finding of the assessment matrix of weaknesses and strengths showed: The final score of strengths is equal (3. 78), score of weakness is equal (1. 3), score of opportunity is equal (3. 11) and score of threat is equal (1. 5). Thereby SO strategy has highest score and chosen as best strategy.

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APA: Copy

HOSEINI, M., & Ghorbani Ghahfarokhy, L.. (2019). Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model. APPLIED RESEARCH OF SPORT MANAGEMENT, 7(4 (28) ), 67-74. SID. https://sid.ir/paper/243412/en

Vancouver: Copy

HOSEINI M., Ghorbani Ghahfarokhy L.. Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model. APPLIED RESEARCH OF SPORT MANAGEMENT[Internet]. 2019;7(4 (28) ):67-74. Available from: https://sid.ir/paper/243412/en

IEEE: Copy

M. HOSEINI, and L. Ghorbani Ghahfarokhy, “Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model,” APPLIED RESEARCH OF SPORT MANAGEMENT, vol. 7, no. 4 (28) , pp. 67–74, 2019, [Online]. Available: https://sid.ir/paper/243412/en

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