INVESTIGATION OF SPORT MARKETING THROUGH INTERNET, WITH EMPHASIZING ON 4PS

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YOUSEFI BAHRAM; TAHERI HAMID REZA; SHOJAEI V.

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Journal Paper

Paper Information

Journal: RESEARCH ON SPORT SCIENCE Year:2007 | Volume:5 | Issue:15 Page(s): 81-95

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Title

INVESTIGATION OF SPORT MARKETING THROUGH INTERNET, WITH EMPHASIZING ON 4PS

Author(s)

YOUSEFI BAHRAM | TAHERI HAMID REZA | SHOJAEI V. | Issue Writer Certificate

Keywords

SPORT MARKETINGQ2

SPORT MARKETING MIXQ3

INTERNET IMPACT ON SPORT MARKETINGQ3

Abstract

The purpose of this study was: 1- To survey the internet effects on SPORT MARKETING mix, (product, Place, Promotion and Price) in two conditions (current-optimum) by two groups (sport expert-marketer).2- To survey processing the components of SPORT MARKETING mix through their seperatepriority in two conditions (current-optimum) by expert and marketer's groups.To do this, 30 sport institutions or companies in Tehran city and 15 experts with Ph.D. degree in sport management, who are teaching at the various universities, were selected as research statistical samples. For two groups, research variables include 4 elements of SPORT MARKETING mix (product, place, promotion and price) were measured by the researcher made questionnaire. To data analysis was used Nonparametric Tests (Willcoxon and U Man Withney Tests) respectively, Willcoxon Test was used to study the variables differences in one groups and U Man Withney Test was used to study the variables differences in two independent groups.On the Opinion of sport markters and experts, separately, there is significant difference of internet impact between current & optimum conditions. (a=0.05). In the current & optimum conditions, separately, there is no significant difference of internet impact between sport marketers and experts. (a=0.05).Generally, results shows that in the current condition, internet has a little effect on the components of the SPORT MARKETING mix, in other word, in our country, sport organizations and companies rarely, use internet in marketing activities. But both groups believe that in the optimum condition, internet can greatly effect on marketing mix. The effect's rate on price is the highest.

Cites

THE ROLE OF MEDIA IN THE ECONOMIC JIHAD OF ATHLETIC

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APA: Copy

YOUSEFI, BAHRAM, TAHERI, HAMID REZA, & SHOJAEI, V.. (2007). INVESTIGATION OF SPORT MARKETING THROUGH INTERNET, WITH EMPHASIZING ON 4PS. RESEARCH ON SPORT SCIENCE, 5(15), 81-95. SID. https://sid.ir/paper/68183/en

Vancouver: Copy

YOUSEFI BAHRAM, TAHERI HAMID REZA, SHOJAEI V.. INVESTIGATION OF SPORT MARKETING THROUGH INTERNET, WITH EMPHASIZING ON 4PS. RESEARCH ON SPORT SCIENCE[Internet]. 2007;5(15):81-95. Available from: https://sid.ir/paper/68183/en

IEEE: Copy

BAHRAM YOUSEFI, HAMID REZA TAHERI, and V. SHOJAEI, “INVESTIGATION OF SPORT MARKETING THROUGH INTERNET, WITH EMPHASIZING ON 4PS,” RESEARCH ON SPORT SCIENCE, vol. 5, no. 15, pp. 81–95, 2007, [Online]. Available: https://sid.ir/paper/68183/en

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