Measuring Coastal Tourist Satisfaction Level Using Recreation-Sport Service Quality Parameters in the Caspian Sea Shoreline

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Asghari Akhtar; RAZAVI MOHAMMAD HOSSEIN; Azimi Adeleh

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Journal: JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT Year:2019 | Volume:15 | Issue:29 Page(s): 173-194

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Title

Measuring Coastal Tourist Satisfaction Level Using Recreation-Sport Service Quality Parameters in the Caspian Sea Shoreline

Author(s)

Asghari Akhtar | RAZAVI MOHAMMAD HOSSEIN | Azimi Adeleh | Issue Writer Certificate

Keywords

Service qualityQ1

SatisfactionQ2

ShorelineQ1

TouristQ1

Abstract

A growing rate of coastal tourism in leisure time necessitates to program on strengthening the coastal tourism infrastructures as well as leveraging the coastal recreation-sport Service quality more than ever. In line with this, the purpose of present research was to measure coastal Tourist Satisfaction level using recreation-sport Service quality parameters in the Caspian Sea Shoreline. It is a descriptive survey done as a field study. The research population included the Tourists in the coastal zone of Mazandaran province. The sample was estimated about 384 Tourists based on Morgan table. The sampling was cluster random one. The instrument was a structured questionnaire and internal reliability was 0. 84 calculated by Cronbach's α coefficient. To analyze data and test the hypotheses, the one sample t-test and binominal test were used at the significance level of under 0/05. The results of one sample t-test showed that the welfare Service quality (t=-9/52), the recreation Service quality (t=-8/36), and hygiene Service quality (t =-10/83) were evaluated lower than moderate level and the Tourists were not satisfied with them. Moreover, the results of binominal test showed that the sport Service quality, safety Service quality, and human force quality service were lower than moderate level. The shortage in quantity and quality of Service quality towards coastal Tourists leads to decrease the number of Tourists. Therefore, building the various coastal facilities to leverage the Service quality can cause to promote the civil infrastructures, the coastal Tourist mental image, and finally the coastal Tourist Satisfaction.

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APA: Copy

Asghari, Akhtar, RAZAVI, MOHAMMAD HOSSEIN, & Azimi, Adeleh. (2019). Measuring Coastal Tourist Satisfaction Level Using Recreation-Sport Service Quality Parameters in the Caspian Sea Shoreline. JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT, 15(29 ), 173-194. SID. https://sid.ir/paper/250853/en

Vancouver: Copy

Asghari Akhtar, RAZAVI MOHAMMAD HOSSEIN, Azimi Adeleh. Measuring Coastal Tourist Satisfaction Level Using Recreation-Sport Service Quality Parameters in the Caspian Sea Shoreline. JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT[Internet]. 2019;15(29 ):173-194. Available from: https://sid.ir/paper/250853/en

IEEE: Copy

Akhtar Asghari, MOHAMMAD HOSSEIN RAZAVI, and Adeleh Azimi, “Measuring Coastal Tourist Satisfaction Level Using Recreation-Sport Service Quality Parameters in the Caspian Sea Shoreline,” JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT, vol. 15, no. 29 , pp. 173–194, 2019, [Online]. Available: https://sid.ir/paper/250853/en

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