AN INVESTIGATION OF THE EFFECTIVE FACTORS ON CONSUMERS’ TENDENCY TO PURCHASE FROM VIRTUAL SHOPS (CASE STUDY: ALL DIGITAL VIRTUAL SHOP)

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FAEZI M.; NOROUZI H.

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Paper Information

Journal: JOURNAL OF BUSINESS STRATEGIES Year:2015 | Volume:22 | Issue:5 Page(s): 1-14

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Title

AN INVESTIGATION OF THE EFFECTIVE FACTORS ON CONSUMERS’ TENDENCY TO PURCHASE FROM VIRTUAL SHOPS (CASE STUDY: ALL DIGITAL VIRTUAL SHOP)

Author(s)

FAEZI M. | NOROUZI H. | Issue Writer Certificate

Keywords

VIRTUAL SHOPQ2

E-COMMERCEQ2

CUSTOMERS’ TENDENCYQ2

SECURITYQ2

PAYMENT METHODQ2

CONTENTQ2

Abstract

Increasing growth of IT has caused enormous change in products and services sales. As a result, global business and commerce is coincided with electronic commerce. Therefore, study of factors influencing CUSTOMERS’ TENDENCY to purchase form VIRTUAL SHOPs become important. This survey was conducted aiming to study factors influencing CUSTOMERS’ TENDENCY to purchase form VIRTUAL SHOPs in 2014. Studied sample was 87 of All digital shop’s customers, randomly select-ed. The questionnaire used in this study was structured one and its validity was measured by test-retest and Chronbach alpha methods. T-test and ANOVA were applied for data analysis and independent effective variable ranking was done by Duncan test in SPSS software V. 19. Based on this analysis, effective factors including SECURITY, support, ease of access and use, supplied goods, PAYMENT METHOD, CONTENT, created innovation, and liability for the shop were identified, indicating influence of all items on their tendency to purchase from VIRTUAL SHOP. But generally customer support and PAYMENT METHOD were more effective.

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APA: Copy

FAEZI, M., & NOROUZI, H.. (2015). AN INVESTIGATION OF THE EFFECTIVE FACTORS ON CONSUMERS’ TENDENCY TO PURCHASE FROM VIRTUAL SHOPS (CASE STUDY: ALL DIGITAL VIRTUAL SHOP). JOURNAL OF BUSINESS STRATEGIES, 22(5), 1-14. SID. https://sid.ir/paper/252986/en

Vancouver: Copy

FAEZI M., NOROUZI H.. AN INVESTIGATION OF THE EFFECTIVE FACTORS ON CONSUMERS’ TENDENCY TO PURCHASE FROM VIRTUAL SHOPS (CASE STUDY: ALL DIGITAL VIRTUAL SHOP). JOURNAL OF BUSINESS STRATEGIES[Internet]. 2015;22(5):1-14. Available from: https://sid.ir/paper/252986/en

IEEE: Copy

M. FAEZI, and H. NOROUZI, “AN INVESTIGATION OF THE EFFECTIVE FACTORS ON CONSUMERS’ TENDENCY TO PURCHASE FROM VIRTUAL SHOPS (CASE STUDY: ALL DIGITAL VIRTUAL SHOP),” JOURNAL OF BUSINESS STRATEGIES, vol. 22, no. 5, pp. 1–14, 2015, [Online]. Available: https://sid.ir/paper/252986/en

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