Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City)

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ZAREI AZIM; SHARAFI VAHID; MALEKI FATEMEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: JOURNAL OF BUSINESS STRATEGIES Year:2019 | Volume:25 | Issue:12 Page(s): 1-16

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Information Journal Paper

Title

Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City)

Author(s)

ZAREI AZIM | SHARAFI VAHID | MALEKI FATEMEH | Issue Writer Certificate

Keywords

Relationship marketingQ1

TrustQ2

CommitmentQ2

Behavioral responsesQ2

Religious beliefsQ1

Positive oral advertisingQ1

DonationQ1

Abstract

The purpose of this study is to provide an interactive model of the role of charity Relationship marketing on the behavior of the benefactors. The present research is applied in terms of purpose and in terms of collecting information, it is descriptive-survey. The statistical population of the research consisted of the charities and the supporters of the Imam Khomeini Relief Committee of Ilam which according to the unrestricted statistical society, 384 people were selected as the sample. Sampling method In this research is the available sampling. The data gathering tool was a questionnaire whose validity and reliability were confirmed. PLS visual analysis software has been used to analyze the data. The results showed that affiliated marketing in charity organizations has a positive and significant effect on the Trust and Commitment of the benefactors. The Trust of the benefactors to the charitable organizations has a positive and significant effect on their Commitment. Benefactors Commitment to charitable organizations has a positive and significant effect on Positive oral advertising and Donation of help. Also Religious beliefs plays a moderating role in the relationship between the Commitment of the benefactors and their Donation.

Cites

The Sociological Analysis of the Influential Factors in the Participatory Action of Donors in the Iranian Healthcare System: A Case Study of Charity Medical Centers

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APA: Copy

ZAREI, AZIM, SHARAFI, VAHID, & MALEKI, FATEMEH. (2019). Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City). JOURNAL OF BUSINESS STRATEGIES, 25(12 ), 1-16. SID. https://sid.ir/paper/252992/en

Vancouver: Copy

ZAREI AZIM, SHARAFI VAHID, MALEKI FATEMEH. Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City). JOURNAL OF BUSINESS STRATEGIES[Internet]. 2019;25(12 ):1-16. Available from: https://sid.ir/paper/252992/en

IEEE: Copy

AZIM ZAREI, VAHID SHARAFI, and FATEMEH MALEKI, “Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City),” JOURNAL OF BUSINESS STRATEGIES, vol. 25, no. 12 , pp. 1–16, 2019, [Online]. Available: https://sid.ir/paper/252992/en

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