The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

ESMAEILPOUR MAJID; Hamidianpour Fakhrie; MOHAMMADI ZAHRA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS STRATEGIES Year:2019 | Volume:26 | Issue:13 Page(s): 181-198

Download Full-Text

Persian Verion

View:

1,374

Download:

Cites:

Information Journal Paper

Title

The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness

Author(s)

ESMAEILPOUR MAJID | Hamidianpour Fakhrie | MOHAMMADI ZAHRA | Issue Writer Certificate

Keywords

Entrepreneurship orientationQ1

market orientationQ2

market performanceQ1

marketing capabilityQ1

marketing effectivenessQ1

Abstract

To achieve the desired market performance in the current competitive market and survive in this turbulent arena require appropriate orientations by companies. The use of entrepreneurial orientation and market orientation approaches in this area can be effective. Companies, especially knowledge-based companies, should obtain appropriate market share in a competitive market by applying marketing capabilities and implementing effective marketing programs. The main objective of this research is to evaluate the entrepreneurial orientation and market orientation effect on the market performance of knowledge-oriented companies. Moreover, the role of marketing capability and marketing effectiveness was measured as two mediating variables. The current research is an applied research in terms of objective and correlational type of descriptive-survey research in terms of data collection. The research population included knowledge-oriented companies operating in the Persian Gulf Science and Technology Park of Bushehr. In this research, 35 companies were selected using simple randomized sampling method. Questionnaire was used as data collection tool. Smart PLS software was used for analyzing data and modeling structural equations. The research results revealed that entrepreneurial orientation has a positive and significant effect on marketing capability and marketing effectiveness. In addition, marketing capability and marketing effectiveness have a positive and significant effect on the market performance of knowledge-based companies. In addition, the research results revealed that the indirect, entrepreneurial orientation and market orientation effect on the market performance of knowledge-based companies is confirmed by mediating role of marketability capability and marketing effectiveness. Thus, using entrepreneurial orientation and market orientation approaches in knowledge-based companies can improve the market performance of these companies.

Cites

No record.

References

No record.

Cite

APA: Copy

ESMAEILPOUR, MAJID, Hamidianpour, Fakhrie, & MOHAMMADI, ZAHRA. (2019). The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness. JOURNAL OF BUSINESS STRATEGIES, 26(13 ), 181-198. SID. https://sid.ir/paper/253029/en

Vancouver: Copy

ESMAEILPOUR MAJID, Hamidianpour Fakhrie, MOHAMMADI ZAHRA. The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness. JOURNAL OF BUSINESS STRATEGIES[Internet]. 2019;26(13 ):181-198. Available from: https://sid.ir/paper/253029/en

IEEE: Copy

MAJID ESMAEILPOUR, Fakhrie Hamidianpour, and ZAHRA MOHAMMADI, “The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness,” JOURNAL OF BUSINESS STRATEGIES, vol. 26, no. 13 , pp. 181–198, 2019, [Online]. Available: https://sid.ir/paper/253029/en

Related Journal Papers