Political marketing and decision-making process of voters (A Case Study: Esfahan Youth Voters inTenth Parliament Election)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

ABEDI ARDAKANI MOHAMMAD; Javeri Alireza

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: IRANIAN JOURNAL OF PUBLIC POLICY Year:2017 | Volume:3 | Issue:1 Page(s): 177-202

Download Full-Text

Persian Verion

View:

935

Download:

Cites:

Information Journal Paper

Title

Political marketing and decision-making process of voters (A Case Study: Esfahan Youth Voters inTenth Parliament Election)

Author(s)

ABEDI ARDAKANI MOHAMMAD | Javeri Alireza | Issue Writer Certificate

Keywords

MarketingQ1

Esfahan youthQ1

Consumers behaviorQ1

Decision MakingQ2

VotingQ2

Abstract

There are three types of voters in any election: A) those who indicate they voted for the current party or candidate, B) those who indicate they did not vote for the current party or candidate and change their attitude in different elections, and C) those who have not previously voted. The main question in present study is: "If the kind of the relations of These three groups of voters affect their Decision Making factors (1-involvement, 2-information seeking, 3-knowledge, 4-loyalty, 5-certainty, 6-satisfaction and 7-stability)? " the object of present study is to "investigate the effect of the Decision Making type and style of the voters on the factors which impact this Decision Making through using Marketing technics and customer behavior analysis. The survey population is 320 youth from 18 to 25 in Esfahan city, selected using cluster sampling method. The results indicate that the relationship between "involvement", "knowledge", "loyalty", "satisfactory" and "stability", and the above three groups of voters there is a significant, But other variables It is not significant.

Cites

No record.

References

No record.

Cite

APA: Copy

ABEDI ARDAKANI, MOHAMMAD, & Javeri, Alireza. (2017). Political marketing and decision-making process of voters (A Case Study: Esfahan Youth Voters inTenth Parliament Election). PUBLIC POLICY, 3(1 ), 177-202. SID. https://sid.ir/paper/257419/en

Vancouver: Copy

ABEDI ARDAKANI MOHAMMAD, Javeri Alireza. Political marketing and decision-making process of voters (A Case Study: Esfahan Youth Voters inTenth Parliament Election). PUBLIC POLICY[Internet]. 2017;3(1 ):177-202. Available from: https://sid.ir/paper/257419/en

IEEE: Copy

MOHAMMAD ABEDI ARDAKANI, and Alireza Javeri, “Political marketing and decision-making process of voters (A Case Study: Esfahan Youth Voters inTenth Parliament Election),” PUBLIC POLICY, vol. 3, no. 1 , pp. 177–202, 2017, [Online]. Available: https://sid.ir/paper/257419/en

Related Journal Papers