CONCEPTUALIZING ENTREPRENEURIAL MARKETING IN IRAN’S HOTEL INDUSTRY; A QUALITATIVE APPROACH

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

KHAZAEI POOL MORTEZA; TAJZADEHNAMIN ABOLFAZL; ZARGHAM BOROUJENI HAMID; KAROUBI MAHDI

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Social Studies in Tourism Year:2018 | Volume:5 | Issue:10 Page(s): 59-97

Download Full-Text

Persian Verion

View:

1,997

Download:

Cites:

Information Journal Paper

Title

CONCEPTUALIZING ENTREPRENEURIAL MARKETING IN IRAN’S HOTEL INDUSTRY; A QUALITATIVE APPROACH

Author(s)

KHAZAEI POOL MORTEZA | TAJZADEHNAMIN ABOLFAZL | ZARGHAM BOROUJENI HAMID | KAROUBI MAHDI | Issue Writer Certificate

Keywords

ENTREPRENEURIAL MARKETINGQ1

HOTEL INDUSTRYQ1

CONCEPTUALIZATIONQ1

ENTREPRENEURSHIPQ2

Abstract

This paper tries to identify the dimensions and indicators of ENTREPRENEURIAL MARKETING in the HOTEL INDUSTRY by establishing a link between three areas of marketing, ENTREPRENEURSHIP and the HOTEL INDUSTRY. The research method is a qualitative exploratory method. To gather data, semi-structured interviews were conducted with 20 senior hotel managers in Tehran to discover the dimensions and indicators of ENTREPRENEURIAL MARKETING in the HOTEL INDUSTRY. The results of the interviews showed that the dimensions of the ENTREPRENEURIAL MARKETING comprised 62 indicators and eleven dimensions of “risk management, ” “innovativeness, ” “proactiveness;” “customer orientation, ” “competitor orientation, ” “opportunity orientation, ” “pioneerism, ” “networking, ” “being updated, ” “supply and participation” and “value creation.” The review and critique comparison of the result in manufacturing, retail, food and information technology industry indicated that the dimensions and indicators of the concept of ENTREPRENEURIAL MARKETING in the HOTEL INDUSTRY were different from nontourism and hospitality businesses.

Cites

No record.

References

Cite

APA: Copy

KHAZAEI POOL, MORTEZA, TAJZADEHNAMIN, ABOLFAZL, ZARGHAM BOROUJENI, HAMID, & KAROUBI, MAHDI. (2018). CONCEPTUALIZING ENTREPRENEURIAL MARKETING IN IRAN’S HOTEL INDUSTRY; A QUALITATIVE APPROACH. JOURNAL OF SOCIAL STUDIED IN TOURISM, 5(10 ), 59-97. SID. https://sid.ir/paper/259372/en

Vancouver: Copy

KHAZAEI POOL MORTEZA, TAJZADEHNAMIN ABOLFAZL, ZARGHAM BOROUJENI HAMID, KAROUBI MAHDI. CONCEPTUALIZING ENTREPRENEURIAL MARKETING IN IRAN’S HOTEL INDUSTRY; A QUALITATIVE APPROACH. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2018;5(10 ):59-97. Available from: https://sid.ir/paper/259372/en

IEEE: Copy

MORTEZA KHAZAEI POOL, ABOLFAZL TAJZADEHNAMIN, HAMID ZARGHAM BOROUJENI, and MAHDI KAROUBI, “CONCEPTUALIZING ENTREPRENEURIAL MARKETING IN IRAN’S HOTEL INDUSTRY; A QUALITATIVE APPROACH,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 5, no. 10 , pp. 59–97, 2018, [Online]. Available: https://sid.ir/paper/259372/en

Related Journal Papers