Actors affecting on foster technology reputation and That Role on business performance

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

TABATABAINASAB SEYED MOHAMMAD; MAHAVARPOOR FAHIME

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT Year:2018 | Volume:5 | Issue:4 Page(s): 103-132

Download Full-Text

Persian Verion

View:

408

Download:

Cites:

Information Journal Paper

Title

Actors affecting on foster technology reputation and That Role on business performance

Author(s)

TABATABAINASAB SEYED MOHAMMAD | MAHAVARPOOR FAHIME | Issue Writer Certificate

Keywords

technology reputationinQ1

Brand orientationQ1

Business PerformanceQ1

internal social capitalQ1

Employee skillsQ1

Abstract

Technology is the strongest force shaping the marketing environment. Technology reputation is a subset of company overall reputation and it refers to company technology expertise and capability. firms are forced to keep pace with rapid technology changes and pursue the “ always be innovative” approach if they wish to remain competitive in the marketplace. Therefore, in this research has been tried review the Actors affecting on foster technology reputation and technology reputation effect on Business Performance. The present study due to it’ s objective is practical and terms of methodology is descriptive correlational. With simple random sampling 104 companies in Yazd science park were selected as an example. The results show that employees skills, Brand orientation and internal social capital have positive meaningful impact on technology reputation. Forty six percent of variations of technology reputation is explained by Brand orientation. Brand orientation behavior in turn is explained by twenty percent of Brand oriented norms and fifty percent of Brand oriented artefacts. For enhancing the Brand oriented behavior through Brand oriented values should emphasize on mediator Brand oriented norms. Furthermore for enhancing Business Performance through technology reputationin should emphasize on customer performance and market performance.

Cites

No record.

References

No record.

Cite

APA: Copy

TABATABAINASAB, SEYED MOHAMMAD, & MAHAVARPOOR, FAHIME. (2018). Actors affecting on foster technology reputation and That Role on business performance. JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, 5(4 ), 103-132. SID. https://sid.ir/paper/260231/en

Vancouver: Copy

TABATABAINASAB SEYED MOHAMMAD, MAHAVARPOOR FAHIME. Actors affecting on foster technology reputation and That Role on business performance. JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT[Internet]. 2018;5(4 ):103-132. Available from: https://sid.ir/paper/260231/en

IEEE: Copy

SEYED MOHAMMAD TABATABAINASAB, and FAHIME MAHAVARPOOR, “Actors affecting on foster technology reputation and That Role on business performance,” JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, vol. 5, no. 4 , pp. 103–132, 2018, [Online]. Available: https://sid.ir/paper/260231/en

Related Journal Papers