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Information Journal Paper

Title

FROM SYNERGY TO SYNNOVATION

Pages

  51-62

Abstract

 The purpose of this article is to introduce a new conception of management as "Synnovation". This term was raised against SYNERGY. SYNERGY implies that the outcome of collective effort is greater than the sum of individual efforts or, in a more literal sense, "The whole is greater than the sum of its parts". On the basis of SYNNOVATION, the result of collective INNOVATION or systematic INNOVATION is more than the sum of individual INNOVATIONs. The concept SYNNOVATION emerged from collecting and analyzing textual data and theoretical sampling of the works and text of interviews of management experts and thinkers such as Gary Hamel, Ralph Stacey and Tom Peters and analyzing the data obtained using the Grounded Theory approach. Based on this concept, the INNOVATIONs of each employee in the context of communication and collective discourse of synergistic property are realized and lead to incremental INNOVATIONs. The senior management of the organization should provide the necessary premises for the SYNERGY of INNOVATIONs and staff geniuses that are essential for the survival and sustainability of the organization.

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  • Cite

    APA: Copy

    FARAJVAND, ESFANDIAR. (2018). FROM SYNERGY TO SYNNOVATION. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, 6(1 ), 51-62. SID. https://sid.ir/paper/261469/en

    Vancouver: Copy

    FARAJVAND ESFANDIAR. FROM SYNERGY TO SYNNOVATION. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT[Internet]. 2018;6(1 ):51-62. Available from: https://sid.ir/paper/261469/en

    IEEE: Copy

    ESFANDIAR FARAJVAND, “FROM SYNERGY TO SYNNOVATION,” JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, vol. 6, no. 1 , pp. 51–62, 2018, [Online]. Available: https://sid.ir/paper/261469/en

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