WAYS TO ENHANCE THE SHARE OF TV IN THE AUDIENCES’ MEDIA CONSUMPTION BASKET USING BROADBAND CAPACITIES

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ALIASGARI ABDOLALI; SALAVATIAN SIAVASH; EGHBALDOUST MOHAMADHOSEIN

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Journal: NEW MEDIA STUDIES Year:2017 | Volume:2 | Issue:8 Page(s): 41-79

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Information Journal Paper

Title

WAYS TO ENHANCE THE SHARE OF TV IN THE AUDIENCES’ MEDIA CONSUMPTION BASKET USING BROADBAND CAPACITIES

Author(s)

ALIASGARI ABDOLALI | SALAVATIAN SIAVASH | EGHBALDOUST MOHAMADHOSEIN | Issue Writer Certificate

Keywords

BROADBANDQ1

BROADCASTQ1

MEDIA CONSUMPTIONQ2

NEW MEDIAQ2

TVQ2

Abstract

Enjoying the biggest space in the MEDIA CONSUMPTION basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of NEW MEDIA. The main objective of this paper is to identify solutions and ways in using BROADBAND capacities to promote the status of TV in the consumption basket of the audiences. To identify these solutions, communications experts and media specialists who enjoy expertise in the field of theoretical and experimental BROADBAND context, were contacted and interviewed. Among them 21 people were selected through purposeful sampling. Delphi study was conducted in three rounds; in the first round, the required data was gathered using deep interview method and then a questionnaire. Finally, the members of the Delphi panel consensed on 21 ways, which had been classified in the five sections of "content", "management", "technical", "policy-making" and "commercial-economic", reached consensus. "producing content special for the cyberspace" and "making change in news releasing model" are among the most important identified content solutions; "BROADBAND media audience research" and "enhancing the media literacy of users” are the most significant management solutions; “making changes in archive area" and "utilizing the capacity of receiving feedbacks for analyzing the characteristics of the users" are among the most technical solutions; "making clear rules" and "the interaction of actors working in the field of audio and video comprehensive BROADCAST in the virtual space" are the most important policy-making solutions and the most important economic-trade strategies are "creating added value for selling more products" and "making a suitable base for selling products.”

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APA: Copy

ALIASGARI, ABDOLALI, SALAVATIAN, SIAVASH, & EGHBALDOUST, MOHAMADHOSEIN. (2017). WAYS TO ENHANCE THE SHARE OF TV IN THE AUDIENCES’ MEDIA CONSUMPTION BASKET USING BROADBAND CAPACITIES. NEW MEDIA STUDIES, 2(8 ), 41-79. SID. https://sid.ir/paper/264601/en

Vancouver: Copy

ALIASGARI ABDOLALI, SALAVATIAN SIAVASH, EGHBALDOUST MOHAMADHOSEIN. WAYS TO ENHANCE THE SHARE OF TV IN THE AUDIENCES’ MEDIA CONSUMPTION BASKET USING BROADBAND CAPACITIES. NEW MEDIA STUDIES[Internet]. 2017;2(8 ):41-79. Available from: https://sid.ir/paper/264601/en

IEEE: Copy

ABDOLALI ALIASGARI, SIAVASH SALAVATIAN, and MOHAMADHOSEIN EGHBALDOUST, “WAYS TO ENHANCE THE SHARE OF TV IN THE AUDIENCES’ MEDIA CONSUMPTION BASKET USING BROADBAND CAPACITIES,” NEW MEDIA STUDIES, vol. 2, no. 8 , pp. 41–79, 2017, [Online]. Available: https://sid.ir/paper/264601/en

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