The role of social media in the scientific communication of faculty members at Allameh Tabataba i University

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GALYANI MOGHADDAM GOLNESSA; SAMIEI MITRA; Kamali Sarvestani Maryam

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: NEW MEDIA STUDIES Year:2018 | Volume:4 | Issue:15 Page(s): 317-346

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Information Journal Paper

Title

The role of social media in the scientific communication of faculty members at Allameh Tabataba i University

Author(s)

GALYANI MOGHADDAM GOLNESSA | SAMIEI MITRA | Kamali Sarvestani Maryam | Issue Writer Certificate

Keywords

Scientific communicationQ1

social mediaQ2

faculty membersQ2

Allameh Tabataba’i UniversityQ1

Kietzmanns modelQ1

invisible college modelQ1

Abstract

The present research study endeavors to define the role of social media in the Scientific communication of faculty members at Allameh Tabataba i University. It uses an analytical survey method. To collect the necessary data, a questionnaire was developed in accordance with Kietzmann s social media model and Zuccala’ s invisible college concept as applied to Scientific communication. The Cronbach alpha coefficient was used to verify the validity of the questionnaire; its value was 0. 91. The statistical population was 460 members of the university’ s academic staff. From this population, 150 people were randomly selected. SPSS software was used for data analysis. The results showed that the social medium preferred by faculty members was Google Scholar. An analysis of relationships showed that faculty members interacted mostly with other specialists in the country, while they also followed other colleagues and specialists via social media. The formation of groups occurred mostly within the university. Regarding dialogue and conversation, e-mail was the most popular medium in communication. faculty members were honest in their use of social media in their communication. Finally, trust, identity, and information sharing were found to be at a medium level in communication through social media.

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APA: Copy

GALYANI MOGHADDAM, GOLNESSA, SAMIEI, MITRA, & Kamali Sarvestani, Maryam. (2018). The role of social media in the scientific communication of faculty members at Allameh Tabataba i University. NEW MEDIA STUDIES, 4(15 ), 317-346. SID. https://sid.ir/paper/264681/en

Vancouver: Copy

GALYANI MOGHADDAM GOLNESSA, SAMIEI MITRA, Kamali Sarvestani Maryam. The role of social media in the scientific communication of faculty members at Allameh Tabataba i University. NEW MEDIA STUDIES[Internet]. 2018;4(15 ):317-346. Available from: https://sid.ir/paper/264681/en

IEEE: Copy

GOLNESSA GALYANI MOGHADDAM, MITRA SAMIEI, and Maryam Kamali Sarvestani, “The role of social media in the scientific communication of faculty members at Allameh Tabataba i University,” NEW MEDIA STUDIES, vol. 4, no. 15 , pp. 317–346, 2018, [Online]. Available: https://sid.ir/paper/264681/en

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