BRAND DEVELOPMENT STRATEGIES FOR FOOLAD KHOUZESTAN FOOTBALL CLUB

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KHANMOHAMMADI MAHTAB; MEHDIPOUR ABDOLRAHMAN; HEYDARINEJAD SEDIGHEH; KHATIBI AMIN

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Paper Information

Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2017 | Volume:5 | Issue:18 Page(s): 33-46

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Title

BRAND DEVELOPMENT STRATEGIES FOR FOOLAD KHOUZESTAN FOOTBALL CLUB

Author(s)

KHANMOHAMMADI MAHTAB | MEHDIPOUR ABDOLRAHMAN | HEYDARINEJAD SEDIGHEH | KHATIBI AMIN | Issue Writer Certificate

Keywords

BRAND ASSOCIATION

FOOLAD KHOUZESTAN CLUB

MISSION STATEMENT

STRATEGIC PLAN

SWOT ANALYSIS

Abstract

The aim of this study was to offer strategies to develop brand for Foolad Khouzestan football club. The population consisted of all senior managers of this club (N=15). Due to the limited number of population, all of them were considered as the sample and the census sampling method was applied. A researcher-made questionnaire was used to collect the data. The validity of the questionnaire was confirmed by 10 sport management professors and using Cronbach's alpha, the reliability was determined to be 0. 85. The Friedman and Binomial tests were used to analyze the data. The questionnaire consisted of 53 items of strengths, weaknesses, opportunities, and threats of brand in Foolad Khouzestan football club. Strengths, weaknesses, opportunities, and threats were analyzed, evaluation matrix of internal and external factors of brand in Foolad Khouzestan football club was created and it was determined that the brand of Foolad Khouzestan football club was in SO position; this is the best position for an organization and it should use growth and development strategy.

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APA: Copy

KHANMOHAMMADI, MAHTAB, MEHDIPOUR, ABDOLRAHMAN, HEYDARINEJAD, SEDIGHEH, & KHATIBI, AMIN. (2017). BRAND DEVELOPMENT STRATEGIES FOR FOOLAD KHOUZESTAN FOOTBALL CLUB. NEW TRENDS IN SPORT MANAGEMENT, 5(18 ), 33-46. SID. https://sid.ir/paper/266766/en

Vancouver: Copy

KHANMOHAMMADI MAHTAB, MEHDIPOUR ABDOLRAHMAN, HEYDARINEJAD SEDIGHEH, KHATIBI AMIN. BRAND DEVELOPMENT STRATEGIES FOR FOOLAD KHOUZESTAN FOOTBALL CLUB. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2017;5(18 ):33-46. Available from: https://sid.ir/paper/266766/en

IEEE: Copy

MAHTAB KHANMOHAMMADI, ABDOLRAHMAN MEHDIPOUR, SEDIGHEH HEYDARINEJAD, and AMIN KHATIBI, “BRAND DEVELOPMENT STRATEGIES FOR FOOLAD KHOUZESTAN FOOTBALL CLUB,” NEW TRENDS IN SPORT MANAGEMENT, vol. 5, no. 18 , pp. 33–46, 2017, [Online]. Available: https://sid.ir/paper/266766/en

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