FACTORS INFLUENCING USE OF QUICK RESPONSE CODES (QR) IN SPORT PRODUCTS PURCHASE

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GHAEDI ALI; MOHAMMADI SARDAR

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Journal Paper

Paper Information

Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2017 | Volume:5 | Issue:18 Page(s): 59-71

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Information Journal Paper

Title

FACTORS INFLUENCING USE OF QUICK RESPONSE CODES (QR) IN SPORT PRODUCTS PURCHASE

Author(s)

GHAEDI ALI | MOHAMMADI SARDAR | Issue Writer Certificate

Keywords

MOBILE

PERCEIVED TRUST

QUICK RESPONSE CODES

SPORT PRODUCTS

TECHNOLOGY ACCEPTANCE MODEL

Abstract

Given the increasing number of MOBILE users, MOBILE technology is used as a powerful and useful tool for marketing and communication with consumers. One of these communication methods is QUICK RESPONSE CODES. The aim of this study was to investigate those factors influencing the use of QUICK RESPONSE CODES in SPORT PRODUCTS. 280 physical education students of University of Kurdistan were selected by census method with a correlation method using SEM. 139 participants used these codes. With a review of literature, a questionnaire in line with the goals of this study was designed. Face and content validity of this questionnaire was confirmed by experts and construct validity was confirmed by confirmatory factor analysis. The internal reliability was confirmed by Cronbach’ s alpha. Data were analyzed through descriptive and inferential statistics (SEM) by SPSS22 and Amos22 software. Findings showed that the final model had a good fit; therefore, it and its components can be suitable to deliver those factors influencing the use of QUICK RESPONSE CODES in SPORT PRODUCTS and can receive the attention of sport marketers.

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APA: Copy

GHAEDI, ALI, & MOHAMMADI, SARDAR. (2017). FACTORS INFLUENCING USE OF QUICK RESPONSE CODES (QR) IN SPORT PRODUCTS PURCHASE. NEW TRENDS IN SPORT MANAGEMENT, 5(18 ), 59-71. SID. https://sid.ir/paper/266770/en

Vancouver: Copy

GHAEDI ALI, MOHAMMADI SARDAR. FACTORS INFLUENCING USE OF QUICK RESPONSE CODES (QR) IN SPORT PRODUCTS PURCHASE. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2017;5(18 ):59-71. Available from: https://sid.ir/paper/266770/en

IEEE: Copy

ALI GHAEDI, and SARDAR MOHAMMADI, “FACTORS INFLUENCING USE OF QUICK RESPONSE CODES (QR) IN SPORT PRODUCTS PURCHASE,” NEW TRENDS IN SPORT MANAGEMENT, vol. 5, no. 18 , pp. 59–71, 2017, [Online]. Available: https://sid.ir/paper/266770/en

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