IDENTIFYING AND RANKING FACTORS INFLUENCING SPORTS EQUIPMENT PURCHASE INTENTION THROUGH SOCIAL MEDIA, A LOGARITHMIC FUZZY PREFERENCE PROGRAMMING APPROACH) CASE STUDY: INSTAGRAM USERS)

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SOLTANI MORTEZA; ARYANFAR MORTEZA; NASERZADEH SEYED MOHAMMAD REZA; Fathi Mohammadreza

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Journal: Contemporary Studies on Sport Management Year:2017 | Volume:6 | Issue:12 Page(s): 87-98

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Title

IDENTIFYING AND RANKING FACTORS INFLUENCING SPORTS EQUIPMENT PURCHASE INTENTION THROUGH SOCIAL MEDIA, A LOGARITHMIC FUZZY PREFERENCE PROGRAMMING APPROACH) CASE STUDY: INSTAGRAM USERS)

Author(s)

SOLTANI MORTEZA | ARYANFAR MORTEZA | NASERZADEH SEYED MOHAMMAD REZA | Fathi Mohammadreza | Issue Writer Certificate

Keywords

PURCHASE INTENTION

SPORTS EQUIPMENT

SOCIAL MEDIA

LOGARITHMIC FUZZY PREFERENCE PROGRAMMING

INSTAGRAM

Abstract

The paper's aim is identifying and prioritizing factors affecting SPORTS EQUIPMENT PURCHASE INTENTION among SOCIAL MEDIA users taking a LOGARITHMIC FUZZY PREFERENCE PROGRAMMING (LFPP) approach. Research is a survey methodologically and is applicable in terms of target. Reviewing previous studies and taking experts comments, we identified 30 variables influencing PURCHASE INTENTION. The 30 variables presented to some marketing experts in a questionnaire and hereby top ten variables extracted. The 10 variables presented to 15 SOCIAL MEDIA users in form of a fuzzy questionnaire for weighting and ranking. Finally, the 10 variables were weighted and ranked using GAMS software. Results show that trust, security and perceived price, are the most important factors in users point of view.

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APA: Copy

SOLTANI, MORTEZA, ARYANFAR, MORTEZA, NASERZADEH, SEYED MOHAMMAD REZA, & Fathi, Mohammadreza. (2017). IDENTIFYING AND RANKING FACTORS INFLUENCING SPORTS EQUIPMENT PURCHASE INTENTION THROUGH SOCIAL MEDIA, A LOGARITHMIC FUZZY PREFERENCE PROGRAMMING APPROACH) CASE STUDY: INSTAGRAM USERS). JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES, 6(12 ), 87-98. SID. https://sid.ir/paper/267438/en

Vancouver: Copy

SOLTANI MORTEZA, ARYANFAR MORTEZA, NASERZADEH SEYED MOHAMMAD REZA, Fathi Mohammadreza. IDENTIFYING AND RANKING FACTORS INFLUENCING SPORTS EQUIPMENT PURCHASE INTENTION THROUGH SOCIAL MEDIA, A LOGARITHMIC FUZZY PREFERENCE PROGRAMMING APPROACH) CASE STUDY: INSTAGRAM USERS). JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES[Internet]. 2017;6(12 ):87-98. Available from: https://sid.ir/paper/267438/en

IEEE: Copy

MORTEZA SOLTANI, MORTEZA ARYANFAR, SEYED MOHAMMAD REZA NASERZADEH, and Mohammadreza Fathi, “IDENTIFYING AND RANKING FACTORS INFLUENCING SPORTS EQUIPMENT PURCHASE INTENTION THROUGH SOCIAL MEDIA, A LOGARITHMIC FUZZY PREFERENCE PROGRAMMING APPROACH) CASE STUDY: INSTAGRAM USERS),” JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES, vol. 6, no. 12 , pp. 87–98, 2017, [Online]. Available: https://sid.ir/paper/267438/en

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