DETERMINANTS OF CONSUMERS’ PURCHASE INTENTION OF COUNTERFEIT LUXURY BRANDS IN TEHRAN

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nazari Mohsen ; ABEDI ABOLFAZL; KHORASANI TORAGHI HAMED

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Journal Paper

Paper Information

Journal: JOURNAL OF BRAND MANAGEMENT Year:2014 | Volume:1 | Issue:2 Page(s): 61-84

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Information Journal Paper

Title

DETERMINANTS OF CONSUMERS’ PURCHASE INTENTION OF COUNTERFEIT LUXURY BRANDS IN TEHRAN

Author(s)

nazari Mohsen  | ABEDI ABOLFAZL | KHORASANI TORAGHI HAMED | Issue Writer Certificate

Keywords

COUNTERFEIT

COUNTERFEIT LUXURY BRAND

ETHICS

ATTITUDES TO PURCHASE

Abstract

COUNTERFEITing is one of the oldest crimes in the history and today it is known as a big economical, social, and political problem all over the world. This paper identifies the factors that drive consumers to purchase COUNTERFEIT luxury brands. After reviewing the literature, we found six main factors that influence consumers’ attitude to purchase COUNTERFEIT luxury brands. This study was done in Tehran and Multistage sampling method and Confirmatory factor analysis was used to analyze the data. The results of the study show that the implications of price-quality, ethical issues, product-related characteristics, and personal characteristics influence on consumers’ ATTITUDES TO PURCHASE COUNTERFEITed luxury brands. Also findings showed that when consumers feel it is ethical to buy COUNTERFEIT products, they buy COUNTERFEIT goods easier.

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APA: Copy

ABEDI, ABOLFAZL, & KHORASANI TORAGHI, HAMED. (1393). عوامل تعیین کننده قصد خرید برندهای تقلبی لوکس(مطالعه موردی شهر تهران). مدیریت برند, 1(2 ), 61-84. SID. https://sid.ir/paper/267525/en

Vancouver: Copy

ABEDI ABOLFAZL, KHORASANI TORAGHI HAMED. عوامل تعیین کننده قصد خرید برندهای تقلبی لوکس(مطالعه موردی شهر تهران). مدیریت برند[Internet]. 1393;1(2 ):61-84. Available from: https://sid.ir/paper/267525/en

IEEE: Copy

ABOLFAZL ABEDI, and HAMED KHORASANI TORAGHI, “عوامل تعیین کننده قصد خرید برندهای تقلبی لوکس(مطالعه موردی شهر تهران),” مدیریت برند, vol. 1, no. 2 , pp. 61–84, 1393, [Online]. Available: https://sid.ir/paper/267525/en

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