IDENTIFICATION OF THE INFLUENCING FACTORS CREATING GREEN BRAND IMAGE AMONG CUSTOMERS OF IRANIAN-MANUFACTURED AUTOMOBILES IN SHIRAZ

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HOSSEINI SEYED YAGHOUB; ESMAEILPOUR MAJID; EBRAHIMI ROGHAYEH

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Journal: JOURNAL OF BRAND MANAGEMENT Year:2014 | Volume:1 | Issue:2 Page(s): 107-134

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Title

IDENTIFICATION OF THE INFLUENCING FACTORS CREATING GREEN BRAND IMAGE AMONG CUSTOMERS OF IRANIAN-MANUFACTURED AUTOMOBILES IN SHIRAZ

Author(s)

HOSSEINI SEYED YAGHOUB | ESMAEILPOUR MAJID | EBRAHIMI ROGHAYEH | Issue Writer Certificate

Keywords

BRAND IMAGE

GREEN BRAND SATISFACTION

GREEN BRAND ASSOCIATIONS

IRANIAN CARS

Abstract

Environmental issues have important around the world. The purpose of this research was to study the factors affecting green BRAND IMAGE in the minds of customers. This study is a descriptive-survey research. car owners of the city of Shiraz are The population this research. 323 questionnaires were distributed to test the research hypotheses. Data collected were analyzed by the software AMOS. Data Analysis Results of the study confirmed positive and significant relation between the green brand. association and the GREEN BRAND SATISFACTION brand with green BRAND IMAGE. According to the findings of the study, green brand association toward GREEN BRAND SATISFACTION, has greater impact on the forming green BRAND IMAGE in the minds of customers. Also a significant positive correlation between green brand attitudes and green brand association are confirmed. Based on the results, a significant positive relationship is between environmental concerns and green brand attitude. According to the findings of the study of the relationship between green knowledge and green brand attitude dose not confirm. The new hypothesis, the relationship between environmental knowledge and environmental concerns were confirmed. Also, the environmental concerns has effect on forming green BRAND IMAGE in the minds of the customers.

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APA: Copy

HOSSEINI, SEYED YAGHOUB, ESMAEILPOUR, MAJID, & EBRAHIMI, ROGHAYEH. (2014). IDENTIFICATION OF THE INFLUENCING FACTORS CREATING GREEN BRAND IMAGE AMONG CUSTOMERS OF IRANIAN-MANUFACTURED AUTOMOBILES IN SHIRAZ. JOURNAL OF BRAND MANAGEMENT, 1(2 ), 107-134. SID. https://sid.ir/paper/267528/en

Vancouver: Copy

HOSSEINI SEYED YAGHOUB, ESMAEILPOUR MAJID, EBRAHIMI ROGHAYEH. IDENTIFICATION OF THE INFLUENCING FACTORS CREATING GREEN BRAND IMAGE AMONG CUSTOMERS OF IRANIAN-MANUFACTURED AUTOMOBILES IN SHIRAZ. JOURNAL OF BRAND MANAGEMENT[Internet]. 2014;1(2 ):107-134. Available from: https://sid.ir/paper/267528/en

IEEE: Copy

SEYED YAGHOUB HOSSEINI, MAJID ESMAEILPOUR, and ROGHAYEH EBRAHIMI, “ IDENTIFICATION OF THE INFLUENCING FACTORS CREATING GREEN BRAND IMAGE AMONG CUSTOMERS OF IRANIAN-MANUFACTURED AUTOMOBILES IN SHIRAZ,” JOURNAL OF BRAND MANAGEMENT, vol. 1, no. 2 , pp. 107–134, 2014, [Online]. Available: https://sid.ir/paper/267528/en

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