Design and Implementation of the Rules for Detecting Customer Loyalty in E-commerce Systems Using Fuzzy Techniques

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HASANZADEH ALIREZA; KHORASANI AMIR

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES Year:2018 | Volume:6 | Issue:24 Page(s): 137-170

Download Full-Text

Persian Verion

View:

943

Download:

Cites:

Information Journal Paper

Title

Design and Implementation of the Rules for Detecting Customer Loyalty in E-commerce Systems Using Fuzzy Techniques

Author(s)

HASANZADEH ALIREZA | KHORASANI AMIR | Issue Writer Certificate

Keywords

E-commerce

Customer

Loyalty

Fuzzy Logic

Abstract

Nowadays, the importance of studies in Customers’ behavior and attitude has been proved. Customer Loyalty and its influencing factors in the world of E-commerce are being evaluated from different point of view. Nevertheless, little awareness of E-commerce factors from Customers or service providers is a major barrier to the adoption of this business in Iran. On the other hand, the frequent use of vague terms such as "High quality websites" which does not have accurate and standard meanings between different people is another problem in understanding the factors affecting electronic Loyalty. In this research, firstly factors influencing e-Loyalty was studied and then fuzzy inference engine was designed using Fuzzy Logic and fuzzy rules were extracted. Comparing the rules with 2 websites as a real-world example showed the correctness of the proposed rules. The results showed that in the field of Customer Loyalty, it is necessary to consider the principles and concepts of Herzberg Health and Motivation theory in order to adopt the correct strategy in electronic business management.

Cites

No record.

References

No record.

Cite

APA: Copy

HASANZADEH, ALIREZA, & KHORASANI, AMIR. (2018). Design and Implementation of the Rules for Detecting Customer Loyalty in E-commerce Systems Using Fuzzy Techniques. JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES, 6(24 ), 137-170. SID. https://sid.ir/paper/268122/en

Vancouver: Copy

HASANZADEH ALIREZA, KHORASANI AMIR. Design and Implementation of the Rules for Detecting Customer Loyalty in E-commerce Systems Using Fuzzy Techniques. JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES[Internet]. 2018;6(24 ):137-170. Available from: https://sid.ir/paper/268122/en

IEEE: Copy

ALIREZA HASANZADEH, and AMIR KHORASANI, “Design and Implementation of the Rules for Detecting Customer Loyalty in E-commerce Systems Using Fuzzy Techniques,” JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES, vol. 6, no. 24 , pp. 137–170, 2018, [Online]. Available: https://sid.ir/paper/268122/en

Related Journal Papers