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Information Journal Paper

Title

The Impact of Quality E-Services on Customer Loyalty by Focusing on Management Information Systems (Case Study: Shiraz Tejarat Banks)

Pages

  301-326

Abstract

 The main objective of this research is to discover the effect of the quality of ebanking services on the level of Customer Loyalty by focusing on Management Information Systems in order to improve the level of services at the Bank of Commerce, City of Shiraz. The survey method is descriptive and applied. The statistical society of the research was infinite and consisted of all customers of Shiraz Trade Bank, which was sampled by random sampling and using the Morgan table of 384 individuals. The data collection method was a standard questionnaire. Cronbach’ s alpha coefficient was used to measure its reliability. The calculated coefficient for the questionnaire was 0. 904, which indicates the adequacy of the questionnaire. Data analysis in this study was performed by SPIAS software version 20 and Liserl version 8. 8 at two descriptive and inferential levels. Confirmatory factor analysis was performed to determine the construct validity and conceptual model of research and fitness indicators on the data of the research. The results confirm the goodness of the questionnaire. The results of this study showed that the Quality of Electronic Services has a significant relationship with Customer Loyalty and a positive and significant correlation with loyalty is reported at 0. 653, which indicates its high impact on loyalty. Also, the quality of services has a positive correlation with Privacy of 0. 54. Therefore, it can be said that the quality of services has a significant relationship with Privacy. The quality of services has a positive correlation with the implementation of services of 0. 888 and the quality of services has a positive correlation with system availability of 0. 819.

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  • Cite

    APA: Copy

    Dabiri Fard, Ariana, & AKHBARI AZAD, MINA. (2018). The Impact of Quality E-Services on Customer Loyalty by Focusing on Management Information Systems (Case Study: Shiraz Tejarat Banks). IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY), 34(1 ), 301-326. SID. https://sid.ir/paper/404301/en

    Vancouver: Copy

    Dabiri Fard Ariana, AKHBARI AZAD MINA. The Impact of Quality E-Services on Customer Loyalty by Focusing on Management Information Systems (Case Study: Shiraz Tejarat Banks). IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY)[Internet]. 2018;34(1 ):301-326. Available from: https://sid.ir/paper/404301/en

    IEEE: Copy

    Ariana Dabiri Fard, and MINA AKHBARI AZAD, “The Impact of Quality E-Services on Customer Loyalty by Focusing on Management Information Systems (Case Study: Shiraz Tejarat Banks),” IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY), vol. 34, no. 1 , pp. 301–326, 2018, [Online]. Available: https://sid.ir/paper/404301/en

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