SOCIOLOGICAL EXPLANATION OF CONVINCING ORDER IN MEDIA’S CONSUMPTION

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SADAFI ZABIHALLAH; MOHSENI TABRIZI ALIREZA

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Journal: JOURNAL OF SOCIAL ANALYSIS SOCIAL ORDER AND INEQUALITY Year:2015 | Volume:7 | Issue:2 Page(s): 0-0

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Title

SOCIOLOGICAL EXPLANATION OF CONVINCING ORDER IN MEDIA’S CONSUMPTION

Author(s)

SADAFI ZABIHALLAH | MOHSENI TABRIZI ALIREZA | Issue Writer Certificate

Keywords

CONVINCING ORDER OF MEDIA’S CONSUMPTIONQ2

ADVERTISINGQ2

MEDIA AND SATELLITE NETWORKSQ2

Abstract

In this paper, based on Path Analysis the factors Affecting on the CONVINCING ORDER OF MEDIA’S CONSUMPTION, based on R. Williams theory, the path is considered research hypotheses. Thus, referring to media messages among the youth audience of 227,790 people, the city population over 18 years old, 368 cases with multi-stage cluster sampling and quota randomly selected. The findings, according to Pearson's correlation coefficient (r) indicates that the process of Media’s consumption, male audience (compared to female audiences) also had high levels of motivation to follow of media ADVERTISING, and has a high degree of attitude of media ADVERTISING. However, through boys and girls in terms of CONVINCING ORDER OF MEDIA’S CONSUMPTION, consumption goods of media ADVERTISING, economic value of media ADVERTISING, selection of significant media ADVERTISING and self-esteem, differences exist. If the based on multiple regression analysis (R) and path analysis of factors affecting on the CONVINCING ORDER OF MEDIA’S CONSUMPTION, for the goodness of fit of the theoretical model, based on the value of beta (β) in order to convince 36% of changes in CONVINCING ORDER OF MEDIA’S CONSUMPTION in the Internet and satellite networks (r2=.36) the increasing consumption goods of media ADVERTISING (+.54), increased motivation to follow through mass media (+.36), decreasing the economic value of media ADVERTISING (-.17), increasing selection of significant media ADVERTISING (+.17), increasing attitude of media ADVERTISING (+.10) and increasing self-esteem (+.11), among female respondents (-.16) married (+.09 ), native (+.09), working (+.14), an impersonal housing (-.12), the volume of the households (+.12) depends of residing in the cityof zanjan.

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APA: Copy

SADAFI, ZABIHALLAH, & MOHSENI TABRIZI, ALIREZA. (2015). SOCIOLOGICAL EXPLANATION OF CONVINCING ORDER IN MEDIA’S CONSUMPTION. JOURNAL OF SOCIAL ANALYSIS SOCIAL ORDER AND INEQUALITY, 7(2 ), 0-0. SID. https://sid.ir/paper/361520/en

Vancouver: Copy

SADAFI ZABIHALLAH, MOHSENI TABRIZI ALIREZA. SOCIOLOGICAL EXPLANATION OF CONVINCING ORDER IN MEDIA’S CONSUMPTION. JOURNAL OF SOCIAL ANALYSIS SOCIAL ORDER AND INEQUALITY[Internet]. 2015;7(2 ):0-0. Available from: https://sid.ir/paper/361520/en

IEEE: Copy

ZABIHALLAH SADAFI, and ALIREZA MOHSENI TABRIZI, “SOCIOLOGICAL EXPLANATION OF CONVINCING ORDER IN MEDIA’S CONSUMPTION,” JOURNAL OF SOCIAL ANALYSIS SOCIAL ORDER AND INEQUALITY, vol. 7, no. 2 , pp. 0–0, 2015, [Online]. Available: https://sid.ir/paper/361520/en

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