Refelection of Ethical branding on Performance Indicators of Kerman University from the Performance of Factuly Members

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MAHMOUDI MEIMAND MOHAMMAD; Kamali Moghaddam samaneh; Shahbazi Omid

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: EDUCATIONAL STRATEGIES Year:2019 | Volume:12 | Issue:1 Page(s): 152-158

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Information Journal Paper

Title

Refelection of Ethical branding on Performance Indicators of Kerman University from the Performance of Factuly Members

Author(s)

MAHMOUDI MEIMAND MOHAMMAD | Kamali Moghaddam samaneh | Shahbazi Omid | Issue Writer Certificate

Keywords

BrandingQ1

EthicQ2

Ethical BrandingQ1

Performance IndicatorsQ1

Abstract

Introduction: In the competitive business environment, organizational performance is tied with modern methods of marketing and Branding. On the other hand, researchers admit that observance of Ethical considerations by organizations is a critical factor in positive perception of the organization and its performance. Accordingly, this study was conducted to evaluate the role of Ethical Branding on Performance Indicators of Kerman University of Medical Science and Faculty members. Methods: The research method is descriptive and correlation. The research population includes faculty members of Kerman University of Medical Sciences is 402. with using Morgan table, 196 people were selected by stratified random sampling method. Data analysis done in two level of descriptive statistics (mean and standard deviation) and inferential statistics (correlation coefficient and regression) and structural equation modeling using SPSS and smart PLS software. Results: The results showed a significant positive correlation between Ethical Branding & Performance Indicators in Kerman university of Medical Sciences. Conclusions: Also the regression analysis and structural equation modeling showed that Ethical Branding and its components effect on organizational performance and the impact of Ethical Branding in the service level and in the corporate level on Performance Indicators is almost identical.

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APA: Copy

MAHMOUDI MEIMAND, MOHAMMAD, Kamali Moghaddam, samaneh, & Shahbazi, Omid. (2019). Refelection of Ethical branding on Performance Indicators of Kerman University from the Performance of Factuly Members. EDUCATIONAL STRATEGIES, 12(1 ), 152-158. SID. https://sid.ir/paper/362538/en

Vancouver: Copy

MAHMOUDI MEIMAND MOHAMMAD, Kamali Moghaddam samaneh, Shahbazi Omid. Refelection of Ethical branding on Performance Indicators of Kerman University from the Performance of Factuly Members. EDUCATIONAL STRATEGIES[Internet]. 2019;12(1 ):152-158. Available from: https://sid.ir/paper/362538/en

IEEE: Copy

MOHAMMAD MAHMOUDI MEIMAND, samaneh Kamali Moghaddam, and Omid Shahbazi, “Refelection of Ethical branding on Performance Indicators of Kerman University from the Performance of Factuly Members,” EDUCATIONAL STRATEGIES, vol. 12, no. 1 , pp. 152–158, 2019, [Online]. Available: https://sid.ir/paper/362538/en

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