BRANDING AND FUNCTIONAL INDICES RELATIONSHIP IN MASHHAD GHAEM HOSPITAL

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NASIRIPOUR A.A.; GOUHARI MAHMOUD REZA; NAFISI A.A.F.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF HEALTH ADMINISTRATION Year:2010 | Volume:13 | Issue:41 Page(s): 15-20

Download Full-Text

Persian Verion

View:

1,922

Download:

Cites:

Information Journal Paper

Title

BRANDING AND FUNCTIONAL INDICES RELATIONSHIP IN MASHHAD GHAEM HOSPITAL

Author(s)

NASIRIPOUR A.A. | GOUHARI MAHMOUD REZA | NAFISI A.A.F. | Issue Writer Certificate

Keywords

BRANDINGQ3

HOSPITALQ3

FUNCTIONAL INDEXQ4

MASHHADQ3

Abstract

Introduction: BRANDING for health care services is a new phenomenon. Most of health care organizations have a few experiences on developing BRANDING strategy. The aim of this study was to determine the relation between BRANDING and functional indices in Qhaem HOSPITAL. Methods: IThis cross-sectional correlational study carried on during September 2008 until March 2009 period Study population includes HOSPITAL Authorities in different sectors and offices and documents. Data are gathered by: interviewing with HOSPITAL’s authorities, reviewing the documents, and investigating the statistics. The analyzed by SPSS software. We used T-test to compare the groups when necessary. Results: We found significant difference between BRANDING and average of changes on the HOSPITAL admission (P<0. 05), percentage of bed occupancy, average of Bed turnover rate and Bed turn Over Interval (P<0. 05). Conclusion: BRANDING has a positive effect on HOSPITAL's hoteling performance.

Cites

References

No record.

Cite

APA: Copy

NASIRIPOUR, A.A., GOUHARI, MAHMOUD REZA, & NAFISI, A.A.F.. (2010). BRANDING AND FUNCTIONAL INDICES RELATIONSHIP IN MASHHAD GHAEM HOSPITAL. JOURNAL OF HEALTH ADMINISTRATION, 13(41), 15-20. SID. https://sid.ir/paper/130174/en

Vancouver: Copy

NASIRIPOUR A.A., GOUHARI MAHMOUD REZA, NAFISI A.A.F.. BRANDING AND FUNCTIONAL INDICES RELATIONSHIP IN MASHHAD GHAEM HOSPITAL. JOURNAL OF HEALTH ADMINISTRATION[Internet]. 2010;13(41):15-20. Available from: https://sid.ir/paper/130174/en

IEEE: Copy

A.A. NASIRIPOUR, MAHMOUD REZA GOUHARI, and A.A.F. NAFISI, “BRANDING AND FUNCTIONAL INDICES RELATIONSHIP IN MASHHAD GHAEM HOSPITAL,” JOURNAL OF HEALTH ADMINISTRATION, vol. 13, no. 41, pp. 15–20, 2010, [Online]. Available: https://sid.ir/paper/130174/en

Related Journal Papers