Identification and Importance-Performance Analysis Factors Affecting Maritime Tourism (Case Study: Khorramshahr Port

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Nazarpouri Amir Hooshang; FELI RAZIEH; Ziaee Mehr Asad

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Journal: TOURISM AND DEVELOPMENT Year:2020 | Volume:9 | Issue:3 Page(s): 137-151

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Information Journal Paper

Title

Identification and Importance-Performance Analysis Factors Affecting Maritime Tourism (Case Study: Khorramshahr Port

Author(s)

Nazarpouri Amir Hooshang | FELI RAZIEH | Ziaee Mehr Asad | Issue Writer Certificate

Keywords

Marine tourismQ1

khorramshahr PortQ1

exploratory factor analysisQ2

Importance-Performance AnalysisQ1

Abstract

The purpose of this study is to identify and analyze the Importance-Performance of the factors affecting maritime tourism in khorramshahr Port. This research is applied in terms of purpose and in terms of data collection, descriptive-exploratory and mix research type. After identifying factors using past research and interviewing experts (final interviewees, 5 people), two questionnaires were designed for research. For the first questionnaire (factorization questionnaire), the statistical population of the study was tourists who visited Khorramshahr in 1396-1393. The sample size was estimated using Cochran's formula of 384 people who were randomly selected. To answer the second questionnaire for Importance-Performance, 7 tourists were selected by judgment method. Data were analyzed using SPSS and Excel software. The results of the research showed that five variables of welfare-services facilities, safety and security factors, socio-cultural factors, tourism facilities and attractions, and traffic and access factors affect the improvement of maritime tourism. Also, Importance-Performance Analysis showed that two factors of tourism facilities and attractions and welfare-services facilities are factors that should be focused on the port of Khoramshahr.

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APA: Copy

Nazarpouri, Amir Hooshang, FELI, RAZIEH, & Ziaee Mehr, Asad. (2020). Identification and Importance-Performance Analysis Factors Affecting Maritime Tourism (Case Study: Khorramshahr Port. TOURISM AND DEVELOPMENT, 9(3 ), 137-151. SID. https://sid.ir/paper/364012/en

Vancouver: Copy

Nazarpouri Amir Hooshang, FELI RAZIEH, Ziaee Mehr Asad. Identification and Importance-Performance Analysis Factors Affecting Maritime Tourism (Case Study: Khorramshahr Port. TOURISM AND DEVELOPMENT[Internet]. 2020;9(3 ):137-151. Available from: https://sid.ir/paper/364012/en

IEEE: Copy

Amir Hooshang Nazarpouri, RAZIEH FELI, and Asad Ziaee Mehr, “Identification and Importance-Performance Analysis Factors Affecting Maritime Tourism (Case Study: Khorramshahr Port,” TOURISM AND DEVELOPMENT, vol. 9, no. 3 , pp. 137–151, 2020, [Online]. Available: https://sid.ir/paper/364012/en

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